How important are the key words you select for your resume and cover letter?

Bloggers,

You know how important it is to stand out in this competitive job market.  Because resumes and cover letters are usually one of the first ways to get you noticed, I think we need to seriously consider the words we are using to convey our best skills and talents.  I think this infographic that I found says it all.  What do you think?  It is from the Grammarly Blog. http://www.grammarly.com/blog/2014/watch-your-words-in-the-job-search/

Grammarly Celebrity Twitter Mistakes