After attending my first NASCAR Sprint Cup Series race at Richmond International Raceway, I made an observation about the empty seats at the track. Other sports organizations such as NFL and MLB have been seeing an increase in viewership and attendance. So, why is there a decline in attendance at the race tracks and viewership on TV? I speculate that the recent economical crisis has had a significant impact. In this financial environment, people have been lucky to keep their roof over their heads since money is tight. One thing is for certain: it becomes clear that what one wants and what one can do financially may not be the same. I also speculate that the interest of NASCAR is declining due to the lack of rivalries among the NASCAR drivers and the lack of rear car bumping leading to spinouts and accidents, which really draws attention and gets the adrenaline flowing. How many times this season have you notice feuding among drivers? I’m pretty sure you can count them on one hand.
Another thing that is rarely seen in recent competition is the bickering among drivers and the pushing and shoving while on the track. Maybe having good sportsmanship or not wanting to cause conflict has taken all the action away. Another speculation of why the interest of NASCAR has declined is the fact that Jimmie Johnson has won the “Race for the Chase Sprint Cup Series” for the last four consecutive years. The fact that Jimmie Johnson has won the Chase have some wondering if the Chase is rigged, if he has an advantage over everyone else, or if he’s just that good. People are tired of the same old same old results occurring; they want change, but not too much change. Finally, the alternative ways of tuning into NASCAR is another speculation as to why popularity is declining. NASCAR no longer has to be watched on TV; it can be watched online through computers or other electronic devices, listened to on the satellite radio, recorded on DVR or TIVO, or watched by catching the recap of ESPN SportsCenter when it airs. It can be speculated that all of these factors are impacting the declining interest of NASCAR. So, what can be done to get the adrenaline running again in NASCAR? CB