The “Business of NASCAR” Is Back!

Although our class, “The Business of NASCAR” was not offered in the fall of 2011, the class is back on track for this year. Unfortunately, my colleague Mike Pitts is unable to be with us because of his teaching schedule. Assisting with the class is the Director of Public Relations at Richmond International Raceway, Ms. Aimee Turner. Ms. Turner will bring an entirely different perspective to our class discussions that will be even more beneficial to our students as they explore the “business of NASCAR”.

We’re now two races into the “Chase” and several different issues have arisen — forget about the fiasco with NFL replacement refs! Rule change for race cars, recent off-track issues with drug use, and another close end to the season come together for the end of the season. Our students have had the opportunity to attend the races at RIR, courtesy of the track, and have witnessed firsthand (for some) the excitement of what we call the “greatest sport in the U.S.”

Please feel comfortable to comment on the students’ blog entries throughout the next couple of months. I’m certain they will bring new perspectives to our sport. And that’s the view from here. Jon