Well, the twice-yearly Fontana race weekend is over. Based on what I’ve been reading, some considered the racing terrific — history was made by Busch and repeated for only the fifth time by Kenseth (wins first two Sprint Cup races of the season in a row). Still, many others are saying all three races — truck, Nationwide, and Sprint Cup — were B-O-R-I-N-G!!! And many have noted that attendance was down — AGAIN — and that television ratings (not yet announced) would also be down — too much competition with golf, Tour of California, and the Oscars.
So, what’s NASCAR to do?
First, I suggest going back to one race in Fontana and moving the second Sprint Cup date to Kentucky (I know, ISC giving a date to Speedway Motorsports Inc. is probably not going to happen). At least NASCAR could try it out to see whether Kentucky is viable (apparently it is for Nationwide and trucks).
Second, NASCAR needs to start races at a reasonable time; unless a race is a night race (like RIR), the race should start by 2 p.m. Eastern time. And, finally, NASCAR needs to do better research about competing events in and around the various tracks so as to maximize both attendance and TV viewership.
And that’s the view from here.
Jon