After negotiations ended this past Monday between NASCAR and FOX TV, the television station may consider ducking for cover as fans are left hanging with many questions. When Fox TV signed contracts on Monday giving it the right to air the Sprint Cup Races through year 2022, it failed to give fans and consumers the lowdown on how it will go about televising the races starting in 2013, with the first races during Speed Weeks at Daytona. Their new network, Fox Sports One, will be the rebranded name of the SPEED network, but will it provide the same satisfaction for fans?
In relation to the benefits for the motor sports industry, this deal with FOX TV will boost NASCAR’s income, as well as the income for tracks and teams. This income, in turn, will help maintain lower ticket prices for fans and increase race winnings for teams, which possibly reduces the level of corporate sponsorship. However, this scenario may be at cost to the fans watching at home. Not only will Fox have rights to air the first 13 Sprint Cup races and the entire Camping World Truck Series, but it also gets the digital rights for online streaming yet it is unclear whether fans will have to pay for online access. With FOX also announcing that the new deal will take some of Sprint Cup races off network television, internet access for fans will be even more crucial than before.
The next big issue for fans is the question of how FOX will go about televising the practices and qualifiers. With no official word on the status of televising these events, it leaves fans with the possibility of not being able to watch at all. Even though Fox could air those events on its subordinate stations like Fuel TV or FX, the fans at home will not be pleased having to watch multiple channels to get their fix, especially when they could previously watch everything on the SPEED network.
The biggest issue comes from the clash between what commercial sponsors want and what the fans want. Considering that Fox TV is such a highly rated network, commercial sponsors will be fighting to place their ads during as many NASCAR events as possible. Unfortunately for fans, this means more interruptions that could prevent viewers from seeing their favorite racer cross the finish line or catching the wreck they’ve been waiting for the whole race to see. With the amount of money spent on ads by sponsors, the proposal for a split screen for commercials will not go over lightly. In the end, Fox has a lot of people to please, and it’s a sure thing that not everyone will walk away happy. JH