Tag Archives: Richmond.com

Driving social traffic for Richmond.com

Karri Peifer (@KarriPeifer), editor of Richmond.com (@richmonddotcom), remembers when a colleague at the online publication suggested she use Facebook to share content. Peifer said she at first laughed at the idea. But during her visit to our social media journalism class on Tuesday, she revealed that Facebook is now the second strongest referral to the site right after Google. Continue reading