Tag Archives: strategy

Conclusion to the iPadJournos semester

The iPadJournos called it a semester with the conclusion of the social media portfolio evaluations on Thursday afternoon. Before a panel of six judges, the students in our Social Media Journalism class presented their blogs, Facebook, Twitter, and LinkedIn accounts as well as one or two extra platforms such as Pinterest, Storify and Google+. Continue reading

From RVA Business to @rvabusiness

Nathan Hughes (@rvabusiness), a co-founder of the Social Media Club Richmond and a local real estate agent, spoke with our class on Tuesday morning. Hughes gave advice on how to build brands and market them efficiently. He said it is important to regularly interact with your followers in order to build relationships and attract prospective clients. Continue reading

Behind the scenes at CBS 6

On April 10, our class visited CBS 6 (@CBS6) and was taken on an extended studio tour by Scott Wise (@Scott_Wise), the station’s director of interactive media, who has been working with us on our reporting projects throughout the semester. Continue reading

Developing the social side of print journalism

Bryan DeVasher (@BryanDeVasher and @RTDNEWS), the social media editor for the Richmond Times-Dispatch, came to our class on Tuesday and reflected on the days when multimedia and social media did not exist. When he started his journalism career, he never would have imagined being in the job he holds today. DeVasher worked for the Daily Press in Newport News for 13 years prior to his position at the Times-Dispacth, which he has held for five years now. Continue reading

Use personality on Facebook, a bullhorn on Twitter

Meagan Kelleher, director of web operations at Local TV, spoke with our iPadJournos class last Thursday via Skype and discussed different ways news organizations use to drive traffic to their websites. Kelleher oversees Local TV’s online departments and serves as a guide for online teams like the one at CBS 6 in Richmond. Continue reading

Driving social traffic for Richmond.com

Karri Peifer (@KarriPeifer), editor of Richmond.com (@richmonddotcom), remembers when a colleague at the online publication suggested she use Facebook to share content. Peifer said she at first laughed at the idea. But during her visit to our social media journalism class on Tuesday, she revealed that Facebook is now the second strongest referral to the site right after Google. Continue reading

The future of mobile at SMCRVA

On Thursday night our iPadJournos class went to Gallery 5 to hang out with Richmond’s Social Media Club (@SMCRVA). The guests included all kinds of exciting people, well-known tweeters we follow through the hashtag #RVA: From Kate Hall (@Richmondmom), a local mom who has a large Twitter following, to the chief tweeter of the Richmond Times-Dispatch, Bryan DeVasher (@Bryandevasher and @rtdnews). Continue reading

Tweeting the news for CBS 6

Reporter and anchor Lorenzo Hall (@LorenzoHall) of WTVR CBS 6 (@CBS6) spoke to our social media journalism class on Tuesday about ways to utilize Twitter. Hall said that initially Twitter was just an experiment for most journalists. At first the microblogging network didn’t generate much traffic, because journalists weren’t tweeting to large audiences. But by now it has become an essential tool for most journalists. Hall has more than 1,400 followers on Twitter and thinks that it is important to keep these followers up-to-date on the latest breaking news. Continue reading

Critiquing social media strategies

As part of your social media critique assignment, you were asked to analyze the social media engagements of media organizations of your choice. Below are the links to the presentations of all of the seven teams: Continue reading