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School of Medicine discoveries

July 25, 2013

M2 David Goldberg is ringleader of Rams for Memory, raising awareness and funds to fight Alzheimer’s disease

David Goldberg, M2

The Class of 2016’s David Goldberg at his White Coat Ceremony in 2012.

“I’ve been involved with Alzheimer’s advocacy since August 2010, when my maternal grandfather passed away from complications of Alzheimer’s disease,” said the Class of 2016’s David Goldberg.

“It was the start of my fourth year of college at UVA, and my friends and I started an Alzheimer’s awareness, fundraising and volunteering organization called Hoos for Memory.” They participated in the Alzheimer’s Association’s annual Walk to End Alzheimer’s and held a hot dog eating contest that raised funds to benefit Alzheimer’s research at the University of Virginia. Even after he graduated, he continued to help out, and the club continues to field teams for the Walk and to hold other fundraisers, now under the leadership of David’s sister, Lauren.

Now a student in the School of Medicine’s Class of 2016, David is looking to raise awareness with new audiences. His next step will be the 2013 Walk to End Alzheimer’s in Greater Richmond on Saturday, Oct. 5 at 4600 Cox Road in Glen Allen.

Last year David launched his team, Rams for Memory, made up of medical students and faculty. This year, he’s getting an earlier start with hopes to assemble an even bigger team. “I’m hoping that students from all across VCU, faculty, staff and alumni will join the team.” It already includes medical students, professors, public health students, nurses and undergraduates.

Goldberg and grandfather

David Goldberg with his grandfather, Ervin Alperin, in 2008.

The Walk to End Alzheimer’s is the nation’s largest event to raise awareness and funds to fight Alzheimer’s disease. Registration for the walk is free, and money is raised when walkers ask their friends and family for donations. All funds raised from the Greater Richmond walk will benefit the local chapter of the Alzheimer’s Association.

David’s connections to the university include two generations of his family tree. His father, Martin, is a graduate of the medical school’s class of 1978 and stayed on the MCV Campus for his Internal Medicine residency and cardiology fellowship. In addition, David’s grandfather Ervin Alperin attended RPI, earning a degree in Distributive Education in 1953.

You can sign up to walk or donate at the Rams for Memory team page, and you can check out David’s music video to promote the team.

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Updated: 04/29/2016