By: Hannah Matheson, CSL graduate student
Richmond Raceway is hosting a NASCAR Monster Energy Cup Series playoff race for the first time on September 21st and 22nd. About 48 hours before the big race, CSL students were on a behind-the-scenes tour of the track.
Dan Schmitt, president of RMC Events, led the tour. RMC Events is an event staffing service headquartered here in Richmond. They will have 1,800 staff members working the race this Saturday. The company has grown dramatically over the last 19 years, starting with just eight employees in 1999. In 2018, RMC Events has 2,000 staff members and will work 10,000 events.
In addition to giving the tour, Schmitt shared his own success story and offered some advice to CSL students.
“You are on a launching pad to success right now. Try everything you can do, learn what you like, learn what you don’t like.”
From the amphitheater to the “Front Porch,” a premium mezzanine seating level of the track, CSL students rode golf carts all over the raceway grounds. Schmitt explained every aspect of the raceway and shared each step of the process for planning and running an event with tens of thousands of people.
Schmitt emphasized how important it is to say yes to opportunity, especially for our grad students. “Start at yes and work backwards.”
Schmitt worked as an unpaid intern at Richmond Coliseum doing everything from writing press releases and booking events to spreading mulch and painting ice. Through this experience, Schmitt learned what he liked most about the industry: being around people.
Now as the president of his own company, Schmitt left CSL students with his own words of wisdom. “Be excellent and don’t settle for average.”