CSL Daily

September 26, 2014

Site Visit-Independence Golf Club

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Think of a golf club where the focus isn’t all on golf. That’s the vision of Giff Breed, president of Pros, Inc. This longtime sports marketing executive with extensive experience in the golf industry has big plans for Independence Golf Club. The former home of the Virginia State Golf Association was purchased by Breed and his brother a year ago. The course re-opened a week ago after being closed for several months of extensive renovation of the golf course. Still, Independence-golf-construction-600everywhere you look Breed’s vision for a golf and entertainment experience like no other in the area is coming to life.

Friday, Breed, who teaches a Sports Entrepreneurship class for the Center for Sport Leadership, shared his ideas and experiences with our students. Breed revealed his plan to develop a premium golf experience to Richmond, a “country club for a day.”  The plan calls for much more than golf: a world class restaurant, concerts, cooking classes, banquets, even a zip line course.  For Breed, every idea is on the table if it will bring people and revenue to the 260 acre complex.

As part of the Sports Marketing class, 5 CSL students will be developing a comprehensive marketing plan for Independence GC, which they will present to Breed at the end of the semester.


September 24, 2014

Faculty Forum-Building Relationships

by Tim Lampe, Ed.D.  lampe (1)

2014 has become a pivotal year for VCU athletics, a year of building. In my position as Senior Associate Athletic Director for Facilities and Events, “building” is an important word.  Yes, we have the brick and mortar types of buildings.  In fact, we have a first class athletic compound, where the Center for Sport Leadership resides.  After years of planning and design, we are currently building a new facility and renovating another newly acquired facility to increase the size and scope of our sports complex.

The new facility will serve as the VCU Basketball Training Center and will house the men’s and women’s basketball programs.  The newly acquired facility, located on Harrison Street just east of the Siegel Center, is the new Academic Support Center, created to better serve our student-athletes with improved study, tutor, and advising opportunities.

Naturally, the objective in building facilities is to improve the student-athlete experience and enhance the game-day amenities for the fans.  The word “build”, however, has a much deeper meaning.  Merriam-Webster defines “build” in the following ways: to make (something) by putting together parts or materials; to develop or form (something) gradually; or to increase the amount of (something).  Building-Relationships

As we build structures, VCU also builds relationships with our local community. Each event hosted by VCU is another opportunity to connect with people.  We’re not just talking about VCU athletic events.  Thousands of people visit the Siegel Center each spring for high school graduation ceremonies.  High school sports teams from around the state come to the “Home of the Rams” to compete for state championships basketball, volleyball, and cheerleading. Robotics competitions, the Richmond Symphony Orchestra, and numerous concerts and other special events have brought people from around the country to our campus.

For me, the most rewarding relationship is the one built with the Center for Sport Leadership and its hundreds of graduates over the past fifteen years.  In my role as adjunct professor, I have the privilege of sharing my experience as I build structures AND relationships with future athletic administrators.  I believe that sharing the details surrounding my role in athletics has greatly enhanced the experience of the Center for Sport Leadership students as they learn the important role athletic facilities play with the community.  CSL students have an opportunity to see each project firsthand and learn every aspect of the process from financing to fundraising, from design and construction to the completion and commissioning of each project.  There are numerous, important lessons to be learned from these projects as we prepare our students to become sport administrators and they all start with building relationships.  Through the course of our yearlong program, CSL students create and implement events in our facilities that build strong relationships with local community groups and organizations that benefit different segments of the Richmond community.

Visitors to sports facilities look at these buildings from a strictly tangible perspective. They fail to realize that many of these facilities could not be built if it were not with for relationships.  Center for Sport Leadership students learn that building relationships with stakeholders is the key to a successful capital campaign; building relationships with supporters and fans keeps our facilities active and lively, building collaborative relationships with community groups ensures that that our facilities will not only benefit our student-athletes, supporters, and fans but can greatly enhance the quality of life in our communities by offering significant benefits to other valuable segments of our community population as well.

Everything begins with “relationships” and I very much look forward to building strong relationships with the CSL class of 2015.

You can reach Tim Lampe by email at


September 23, 2014

Alumni Profile-Hannah Krieger

Hannah Krieger isn’t shy about telling people the positive impact sport has made in her life. Now, she works daily to create the same impact for other women. Hannah Krieger SWOC (1)

Hannah is the Executive Director of the Sportswomen of Colorado, which honors and promotes girls and women in sports in Colorado.  She is just the second Director in the organization’s 40-year history.

A 2012 graduate of the CSL’s Distance Learning program, Hannah says, “I’m thrilled to run an organization with a mission I feel so passionately about. Sports have greatly and positively impacted my life, and I look forward to the challenge of growing Sportswomen of Colorado to continue creating opportunities for other women.”

Sportswomen of Colorado is the first community based organization in the nation to honor female athletes at the state level. When SWOC was founded in 1974, women were fighting for opportunities to play sports, and with Title IX, female athletes began seeing more and more success. When no other organization recognized excellence from women in sport, SWOC highlighted and honored these impressive athletes.

Hannah says, “The incredible women who founded SWOC continue to stay involved and teach a new generation about the history and growth of women in sports in our great state.”

Sportswomen of Colorado also provides sports camp scholarships to elementary and middle school age girls throughout Colorado. Since 2001, Sportswomen of Colorado has supported the participation of over 900 girls in local sports camps in Colorado. Hannah says, “One of my largest goals in my first year is to expand the camp program to provide more access to young women who need it.”

Her second goal is to address a lack of females working in the sports world, both as coaches and administrators. women in sport

“Moving forward, I am looking for ways SWOC can support women who are already in these roles, along with helping women who want to enter the sport industry as a career. This is an issue I feel passionately about, and one I have witnessed and lived first-hand as one of the few women working in the soccer world. We have a lot of ideas on how to do this – including hosting a speaker series and launching a mentorship program – and are looking at a variety of ways to achieve our goals.”

A Michigan native, Hannah’s other passion is soccer.  She has coached competitive and recreational soccer for over fifteen years and holds a U.S. Soccer Federation (USSF) B license, a U.S. National Youth License and a NSCAA Urban Soccer Diploma. Hannah was a four-year starter and two-year captain at Smith College and was a Fulbright scholar in Germany. Hannah is currently a trainer on the U.S. Soccer Foundation’s National Training Team.

Hannah was the U4-U10 and Community Outreach Director for the Colorado Rapids youth soccer girlsYouth Soccer Club from 2011-2014. She managed close to 3,000 kids and 350 volunteer and staff coaches in the U4-U10 program. Additionally, she oversaw and wrote grants for the Rapids’ Soccer for Success program, the U.S. Soccer Foundation’s free after school program that uses soccer as a tool to address children’s health issues and juvenile delinquency, while promoting healthy lifestyles. The program serves 2,000 youth in under-resourced communities in Colorado.

Prior to moving to Colorado, Hannah lived in Washington, D.C., where she coached club soccer with DC Stoddert and Alexandria Soccer Association. During her time as a coach in DC, Hannah also led Wilson High School to a city championship, worked with players from around the world, and traveled to Ethiopia to train coaches and promote youth soccer.

It was on that trip to Ethiopia that Hannah met Carrie LeCrom, now the executive director of the CSL.  Carrie could tell Hannah was serious about pursuing her master’s degree and recommended the CSL’s distance learning program.

“I realized I wanted to take the next step in my career and that would be a great way to do it. I was working full time, and we were thinking about moving away from the DC area, so the DL program allowed me a lot of flexibility and it made things easier to be able to continue working while pursuing my degree. Another thing I loved about the DL was interacting with professors and fellow students from all over the country, and in some cases, the world, with varied experiences. It made for a great learning environment.”

September 22, 2014

VCU Broad Street Mile

For the second year in a row, CSL students and faculty participated in this event created by alum Johnathan Mayo.  Check out the pictures and video from Saturday’s event.

September 19, 2014

Ready to Run

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CSL students, faculty & staff following the VCU Broad Street Mile in 2014.

CSL students, faculty and staff will hit the street Saturday to support one of their own.
The 2nd annual VCU Broad Street Mile, Fun Run & Festival features a series of themed, one mile runs & walks as well as a 5k along one of the main arteries of VCU’s campus.  The race and festival are the brainchild of CSL alum Johnathan Mayo, president of Avail Marketing. We profiled Johnathan’s passion and drive prior to the inaugural event last year.  

For the second year, Team CSL will run with our friends from Sportable in the No Limits Mile which is dedicated to individuals that have overcome obstacles such as major illnesses, disabilities and other life challenges. Check out the video from last year’s run.

September 17, 2014

Faculty Forum-Working on Mindset

by Greg Greenhalgh, Ph.D.  greenhalgh

The CSL Class of 2015 is now in full swing. This class represents the second group of students who were required to read Carol Dweck’s book Mindset in the summer before they started at the CSL. For those of you who haven’t read this great book, the basic premise is that there are two types of mindsets people can have: growth or fixed.  A fixed mindset essentially leads people to believe they have a cap on their abilities with respect to certain skills. There are certain things people are naturally good at and there are things that people are naturally poor at completing. A growth mindset unlocks people to realize that they can improve and become good at ANYTHING. I promise I am not going to spend the rest of this article giving a Cliffs Notes on the book. (They are called Coles Notes in Canada)

This morning, I met with my group of nine advisees to discuss the book. This was a great mindsetexperience. Yes, the fact that Sugar Shack donuts were present probably enhanced the meeting. but, I truly walked away from the meeting thinking and reflecting about the students and myself. One critique of the book is that the 246 pages could likely be boiled down to about 100 or so. However, I think the power of the book comes in its simplicity. Perhaps Dr. Dweck felt compelled to provide a plethora of examples to ensure the reader believes in this very simplistic yet powerful prescription. Buried within the simplicity of the growth mindset is that it’s applicable to nearly everyone.

From a personal perspective, I can say in good conscious that I have not always had the growth mindset nor can I say that I naturally default to the growth mindset. However, I do think that most of the time I am able to see the benefits of the growth mindset and try to adopt it in nearly every life situation. Let me give you an example: I failed grade 12 math. You heard that right: I FAILED a class. I took the class again and let’s just say there were some sleepless nights near the end of the semester. This may not seem like too big of a deal except for the fact I now hold an occupation in which 40% of my job is to conduct research. Research involves statistics and statistics require math. Clearly, deep down inside me, I must have a growth mindset.  I willingly choose a profession tied to a topic I had said countless times, “I’m just not very good at math.”  I no longer think that.  I do know that I may have to work a little harder than some people who just seem to understand abstract mathematical/statistical concepts easily (read Dr. Dwyer).

I think this relates to what current CSL students are going through. All of a sudden, they go from being one of the brightest students in their class to being surrounded by 34 other students who were equally accomplished during their undergraduate program. Students who used to be the point person on every group project in undergrad are all of a sudden in a group filled with people who are accustomed to carrying the weight of the group.

We strategically chose to have the students read this book before starting the program. After my meeting this morning, I realized that each of the students were able to take something of value from the book. Some are going to use it for academics, some are going to use it for networking, some are going to use it for coaching, and some are going to use it for group work. The fantastic thing about the growth mindset is the infinite possibilities. As you grow, you unlock greater potential which allows you to grow further. If a growth mindset is a game changer, then the fixed mindset is a game stopper. If you think you are not good or incapable of doing a task, your journey ends right there. A fixed mindset person stops trying if they feel they are not good at it. The benefits of a growth mindset are exponential.  mindset1

Moving forward, the challenge is weaving the growth mindset into your everyday life. Ask yourself: “How can I be a better student, employee, family member? How can I use the growth mindset to inspire the people around me to be better than they think they can be on their own?”

I would love to hear how some of our current students and alumni have incorporated this idea into their personal and professional lives. It is refreshing to know that, in an industry which often provides us with too many examples of how not to act, we have a roadmap that guides us towards growth.

On a much more positive note, I feel confident that the CSL Class of 2015 have the foundation to succeed in this program, in the sport industry, and in life moving forward. Having a growth mindset doesn’t make everything better, it just allows us to reframe our setbacks and readjust our expectations so that we can learn and become a better version of ourselves as we move forward.

Dr. Greg Greenhalgh is the Director of Student Services and Outreach for the Center for Sport Leadership. You can reach him by email at and follow him on Twitter at @Greg_Greenhalgh