Dean of VCU’s School of Education Dr. Christine Walther-Thomas announced Monday Dr. Carrie LeCrom has been named executive director of the Center for Sport Leadership. LeCrom has been the interim director for the past 18 months.
LeCrom joined the CSL (then the SportsCenter) following her graduation from the program in 2003. She earned her doctorate from VCU’s School of Education in 2007. LeCrom earned a dual major in Business Administration and Sport Management from Lynchburg College, where she was honored as an Athletic and Academic All-American soccer player on a team that advanced to the Elite Eight of the 2001 Division-III NCAA Women’s Soccer National Championship.
LeCrom was recently awarded a grant from the U.S State Department to fund Project PUSH: a two-way cultural exchange with soccer coaches from South Africa. Overall, LeCrom has generated nearly $500,000 in grant funding for the Center since 2007 from sources such as the U.S. Department of State’s Bureau of Educational and Cultural Affairs and the NCAA.
Some notable global initiatives that she has coordinated include travel to Ethiopia, Africa, for a coaches training program, as part of a U.S. State Department-funded grant that VCU and the Academy for Educational Development were awarded in 2007. More recently she completed another U.S. State Department funded grant which involved a 2-year exchange between soccer coaches in the United States and China that aimed to help build cultural understanding between the countries. She also initiated the Center for Sport Leadership’s participation in an international conference where students and faculty traveled to Paris, France, to attend the 2007 World Cup of Rugby and participate in the World Sports Forum held in St. Denis, France. Additionally, since 2004, LeCrom has coordinated the European Model of Sport course, a 12-day study abroad trip offered annually where students travel overseas to various European cities to gain new perspectives on much more than sport.
LeCrom’s research interests lie in quantitative measures of success in sport, the student-athlete experience, and sport for development and peace, focusing mainly on utilizing sport to promote cultural understanding. She has published in journals including the Journal of Issues in Intercollegiate Athletics, Nine: A Journal of Baseball History and Culture, and Sport Marketing Quarterly, in addition to presenting at various conferences such as North American Society of Sport Management’s Annual Conference, the International Sport for Development and Peace Association’s Power of Sport Summit, the National Symposium on Student Retention, and College Sport Research Institute’s Annual Conference.
LeCrom is married to Erwan LeCrom, the U.S. Development Academy Director for the Richmond Strikers Soccer Club. They have one daughter, (Lena) and one son (Kenan).