CSL Daily

#CSLinEurope – Day 3: Munich’s Sports Venues

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Long before the Center for Sport Leadership officially adopted Global-Mindedness as one of its core values, the European Model of Sport elective has been an invaluable part of the program. At the end of the semester, students travel abroad to various European cities for 12 days of study abroad, meeting top sport professionals, visiting world-class venues and discussing the issues they face, including club structure, players’ rights, marketing, event management and corporate sponsorship.  Below is a first-hand account from our students on what they are experiencing.


by Blaze Burd & Nick Stemkowski

This morning, we went to the Audi Dome, one of the most historical arenas in Germany. It It was constructed for the 1972 Olympic games, but is now the home of FC Bayern Munich Basketball. The venue seats is one of the 6,700, including a generous VIP section.

audi dome

Bayern Basketball moved into the facility in 2011. Basketball is the 2nd most popular sport behind soccer in Germany and Bayern has been successful in marketing the game to a different demographic than soccer. We attended a lecture with Robin Gollbach, who works in sponsorship and sales, He explained some of the marketing strategies that Bayern uses, emphasizing social media. In fact, they have three times as many followers on social media than the next basketball team in Germany. A lot of this success is due to their brand recognition with the FC Bayern Munich soccer team but they are separate entities.


In the afternoon, we toured the famous Olympic Park in Munich.  The park was built for the 1972 Olympics and later housed the famous FC Bayern Munchen soccer team until the club moved to the new Allianz Arena in 2005.

The stadium is one of the most unique facilities in the world.  Jason explained to us how the designers intended the flexible glass roof to mimic the alps mountain range by suspending the roof in a similar way to how a person might pitch a tent when camping.

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View of Olympic Park in Munich from the Olympic Tower which stands 607 feet, taken by Will Bates

The entire complex is massive.  Our tour guide Jason took us through the stadium, onto the field, and over to the Olympic pool, site of Mark Spitz remarkable performance at the ’72 Games.  Now the pool is used as a public facility where the locals can come and get some laps in.

The Olympic Park is yet another brilliant addition to a great couple of days in Munich.
Next stop is Switzerland. For a recap of our time in Munich, watch the video below produced by Will Bates.



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