One of the most unique aspects of the Center for Sport Leadership at VCU is the opportunity to provide students with a year of real-world experience while simultaneously earning a master’s degree. Each Friday, we will be showcasing one of our current students, highlighting their graduate assistantship within the Richmond sports community.
It’s no secret schools must stay creative when it comes to marketing their athletics, and VCU is not immune. That is why the athletics-marketing department looks to the Center for Sport Leadership for students with fresh ideas and a drive to keep VCU fans entertained and excited for the upcoming seasons. Ashley Alletto is one of those students.
Alletto’s position has her doing unique work both in the office and on the field. She was responsible for women’s soccer and field hockey this fall and was in charge of coming up with halftime promotions, creating promotional materials, running music during games and using her leadership experience to help oversee the other interns working the game. She will also be in charge of the VCU app “Fan House” and baseball in the spring.
Alletto has experience with college marketing from her time as a marketing intern for Bradley University’s athletic department. She loved the experience of planning for game days in undergrad and it inspired her to pursue an assistantship in marketing with VCU during her time in the CSL. Alletto feels “I have learned a lot in the short amount of time I have held this role, from figuring out what it takes to plan and implement marketing plans, to in-game management, and how to be a good leader.”
From a wide variety of promotions and game-day experiences, Alletto says her favorite moment with VCU marketing involves a promotion called “Selfie Sunday” with the women’s soccer team where people tweeted photos to win a selfie stick and fan photos were put on the video board. She loved getting the opportunity to plan the promotion and pulling it all off in real time.
Alletto hopes to work in sports marketing and event management someday and this graduate assistantship will help her develop skills in creativity, organization and leadership.