One of the most unique aspects of the Center for Sport Leadership at VCU is the opportunity to provide students with a year of real-world experience while simultaneously earning a master’s degree. Each Friday, we will be showcasing one of our current students, highlighting their graduate assistantship within the Richmond sports community.
College athletics programs are often filled with individuals who wear as many hats as the closet can hold. No one knows this better than Connor Ford, a public relations GA at the University of Richmond. Ford helps the athletics department on a variety of different sports and has gotten exposure to a a number of positions within the department.
Ford is the head contact/SID (Sports Information Director) for Richmond’s men and women’s cross country and track teams. He writes the press releases for the teams and handles any sort of media associated with the sports. Ford also assists with the day-to-day media relations for all 17 of Richmond’s varsity sports which includes updating stats and records. Additionally, he works home sporting events for all sports and assists in sports information and video production responsibilities.
During his time at JMU, Ford was a student volunteer in the sport communication office and got interested in the field. He really enjoys working in media and PR because it presents opportunities in tons of different areas. So far, his favorite memory has been working with the University of Richmond’s football team when College Game Day came to the JMU v. U of R football game. Ford was asked to work in the press box at his alma mater during the game and ran the Spider Football twitter account while simultaneously dealing with game notes and stats. Another favorite memory was helping with the filming process of UR grad and current NFL running back Tim Hightower.
“I have been able to learn so many different skills at my GA that will help me with a career in sports but will also make me more of a well-rounded professional.”