Guest Speaker: Megan Hazzard, Richmond International Raceway
Richmond International Raceway hosts two major NASCAR events each year but the real challenge is luring additional events to the massive complex outside of the Spring & Fall race weekends.
In today’s Facility & Event Management class, instructor Jerrine Lee invited Megan Hazzard, senior manager of event sales and services, to talk about bidding for events. While sporting events would seem like a natural draw, Hazzard says they have to be open to just about anything. She discussed the importance of working with local and regional partners, all of who have the same goal: increase tourism and economic impact.
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