CSL Daily

September 21, 2017

Foot Golf Comes Full Circle

Three years ago, our sports marketing class worked with Independence Golf Club on a plan to develop new activities, beyond traditional golf, that could bring new customers to the facility. The class came up with Foot Golf, a relatively new sport other clubs were introducing Wednesday, CSL students played Foot Golf at IGC for the first time, bringing an idea first conceived by our students full circle. We are so grateful to Giff Breed for partnering with the CSL, empowering our students and implementing their idea. 

The outing was part of our goal to have one event per month for the cohort, faculty and staff to bond and have fun. After golf, the group enjoyed the incredible pizza that comes from the authentic brick oven at the club’s Tavern 19.  We also recapped the scoring. Here are the individual and team winners.

Top 3 Individuals

  1. Sean Dean – 30
  2. Renaildo Brenes/Charlie Hurd – 31
  3. Carrie LeCrom – 33

Top 3 Teams

  1. Dean, Garland, Hurd,
  2. Bergakker, Davis, Zehtner,
  3. Beyer, Brenes, Martin,

September 20, 2017

Interview Questions

An alum had a phone interview yesterday and one of the questions asked was: “Give me example of conflict you had with your supervisor and how did you handled it.” The alum was caught off guard by the question and stumbled through the answer.

It got us thinking about interesting interview questions we have been asked. We would like you to share the most unique, insightful, even offbeat interview questions you have been asked. Post them in the comments section at the end of this article.

We’ll compile the best and most frequent submissions and pass them along so all of our alums can be better prepared for their next interview.

September 19, 2017

Hat Tip Tuesday

On Tuesdays, we offer a “tip of the hat” to current students and alumni who have been hired, promoted, recognized for outstanding achievement or embarked on new opportunities.


Zach Reynolds (’14) has been promoted to the primary media contact for Harvard University Men’s Basketball. Zach has been the Assistant Director of Athletic Communications at Harvard since August 2015 working with women’s hockey, baseball, men’s and women’s soccer, wrestling, women’s tennis and men’s and women’s fencing programs.


ML Morgan (’14) was hired as Assistant Baseball Coach at Randolph-Macon College. Previously, ML was an assistant at VCU for the past 3 seasons and served as Director of Baseball Operations for one year with the Rams.


Michael Piranian (’09) was named the Head Men’s Soccer Coach at Wilkes College, a Division III program located in Wilkes-Barre, PA. Previously, Michael was an assistant coach at University of Penn for the past two seasons.


Rob Elliott (’07) has been hired as the Atlantic Region Technical Advisor for U.S. Soccer’s Boys Development Academy. Previously, Rob was the  Director of Scouting and Premier Development League head coach for New York Red Bulls. For U.S. Soccer, Rob will be responsible for talent in Virginia, Maryland, Washington DC and Pennsylvania.

September 18, 2017

#CSLNetwork Participates in Richmond Region Open


Sports tourism is one of the fastest growing sectors among convention and visitor bureaus across the country, including Richmond. In fact, the CSL has about half dozen alumni working in the industry.

That has led to a strong partnership with Richmond Region Tourism, which hosted a golf tournament Monday to bring together many of its area partners. Team CSL included Danny Bonifas (CSL ’12)  with Chesterfield Count Sports Tourism, Jason Schilling (CSL ’14) with Henrico County Sports Tourism and CSL Director of Communications Greg Burton.  Also representing the CSL at today’s event was Jerrine Lee (CSL ’10) & Lindsey McBride (CSL ’16).

September 15, 2017

CSL & VCU Athletics Partner on Sales Project

Our partnership with VCU Athletics has always provided a real-world laboratory for our graduate students. More than half of our students are graduate assistants for VCU Athletics in coaching or administration but we are always looking for new ways to broaden the partnership with innovative ideas.

Friday, VCU Assistant AD for Tickets Operations Kevin Jackson and Assistant AD for Marketing & Promotions Vaughan Moss met with our Sales & Development class to introduce a new initiative that will provide valuable, hands-on sales experience for our students.

Our graduate students will work in teams to sell tickets to an upcoming VCU Women’s basketball game. While the details of the project are still being developed, students will work with Kevin & Vaughan, and class instructor Greg Greenhalgh to develop & identify prospect lists, create sales packages and make sales calls to groups and organizations.

“We are grateful for VCU Athletics, which has always provided opportunities for our students to roll up their sleeves and get the real-world, hands on experience that will make them more marketable after graduation. This sales project is another example of how VCU Athletics works with us to empower our students to become productive, prepared sports professionals,” said Carrie LeCrom, CSL Executive Director.

Stay tuned to the CSL Daily Blog for more details.

September 14, 2017

Alumni Newsletter

Today, we published our first Alumni Newsletter of the 2017-18 school year. Our goal is to publish once a month and email it to our alumni. The content will vary from updates on our new students, alumni news and posts about upcoming networking events and other CSL gatherings.

If you didn’t receive this newsletter  in your inbox today, shoot a note to
Greg Burton ( and he’ll make sure we update your address.