By: Hannah Matheson, CSL graduate student
Athletic rivalry aside, the University of Richmond has always been one of our strongest allies. Students in the cohort work for Richmond Athletics in various departments each year and gain incredible, hands on experience.
On Wednesday, students in Sales & Development had the opportunity to learn from some of the department’s key players: Carolyn Center, general manager for Spider IMG Sports Marketing, Lindsay Biggs, Spider Club operations coordinator (and CSL alum) and Jasmonn Coleman, assistant athletic director for development.
CSL students learned about Richmond’s fundraising and corporate sponsorship strategies. Afterwards, they were able to put their networking skills to the test when some of the 10 CSL alums working at UR stopped by:
- Lindsay Biggs ’13 – Spider Club Operations Coordinator
- Crystal (Williams) Brown ’13 – Director of Basketball Operations
- Justin Cliff ’05 – Director of Equipment Operations
- Chaz Coleman ’16 – Director of Football Operations
- Mark Driscoll ’10 – Director of Ticket Operations
- Courtney Hughes ’07 – Associate Director of Academics/Disability Services Coordinator
- Chaney Manganello ’15 – Assistant Field Hockey Coach
- Adam Richardson ’18 – Assistant Business Manager
- Shannon St. Pierre ’12 – Associate Director of Academic Support/Director for Football Academic Performance
- Marti Tomlin ’04 – Director of University Recreation
Biggs, a part of the Spider Club team since 2016, works closely with athletic donors, as well as coordinating marketing and communications strategies. She spoke about plans to push for stronger communication and relationships with young alumni from the university and some of the philanthropical changes the athletic department will undergo with their new athletic director, John Hardt.
Coleman, a former UR football player, found his way back to his alma mater in 2008. He is responsible for leading the fundraising efforts for Spider Athletics. Coleman emphasized how important networking and using his connections were in building his career, something that CSL students can relate to. Relationship building is one of Coleman’s favorite aspects of the job, but he also focuses on strategic development and ways to bring in new donors.
Center, an adjunct professor for the CSL, handles corporate sponsorship and selling multimedia rights for Richmond Athletics. She outlined the process of getting new sponsors, why certain companies would want to partner with UR and what the most valuable assets are working in her field. “The work that we do is an art, not science.”