Sport Tourism Experts Share Insight
By: Hannah Matheson, CSL graduate student
In recent years, sport tourism has blossomed in the city of Richmond. Sports bring in 45% of tourists to the River City. Our grad students had the opportunity to learn from Sports Tourism Coordinator for Chesterfield County and CSL alum Danny Bonifas ’12 and Lee Corrigan, President of Corrigan Sports Enterprises.
“Sports tourism is the driver of the facility,” Bonifas told CSL students as he spoke about the River City Sportsplex, one of the largest collections of synthetic turf fields in the United States. “The River City Sportsplex is the gem of Chesterfield County.”
The Sportsplex hosts 26 major sport tourism specific events a year and 36 tournaments, bringing in visitors from over 30 states. It’s best utilized for sports such as soccer, lacrosse, field hockey, and flag football.
The River City Sportsplex and Corrigan Sports Enterprises began a strong partnership when Lee was looking for the perfect facility to host a major women’s lacrosse tournament. The Sportsplex served as such a strong host for the tournament that Corrigan Sports now uses it for 5 major events a year.
Corrigan Sports Enterprises was established in 1991 with the goal of creating, managing and implementing sports and event marketing opportunities for the corporate community.
Lee offered some advice to CSL students regarding what’s expected of young professionals. “I want intelligent, hardworking people to work for me. I appreciate any kind of hard work.”
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