CSL Daily

October 31, 2018

Jeff Fitch Speaks to Sales & Development Class

By: Hannah Matheson, CSL graduate student

Richmond just hosted the Dominion Energy Charity Classic, a PGA Tour Champions event. Prior to its inaugural edition in 2016, Richmond had not hosted a major golf tournament since the 1980’s, guest speaker Jeff Fitch told CSL students.

“My job is to get companies to invest in the tournament,” said Fitch, sales manager for the Dominion Energy Charity Classic, which has seen incredible corporate support since its inception.

The Dominion Energy Charity Classic is a major event for the city of Richmond.  “It’s one of the best corporate networking events around because there are so many corporations involved.”

Fitch told CSL students about his three biggest selling points for the tournament: hospitality, the Pro-Am (a chance for amateur golfers to play with the tour players), and marketing.  “Hospitality is the number one thing we sell to clients.  It’s all about the client experience.”

There’s something for almost everyone to do at a golf tournament.  From a fan zone screening college and NFL football to a family and kids area with a playground, Fitch explained to students how they keep thinking of new and different aspects to enhance everyone’s experience.  “The Dominion Energy Charity Classic is about much more than golf.”

October 30, 2018

Hat Tip Tuesday

Each Tuesday, we offer a “Hat Tip” to highlight alumni who have earned new jobs, promotions  or awards.  Congratulations to this week’s alums Leighann Albaugh ’11 and Matt Green ’09.

October 30, 2018

Hunter Leemon ‘09 Speaks in Sport Business

By: Hannah Matheson, CSL graduate student

Hunter Leemon ‘09 truly has a passion for sports.  After working in real estate for over 15 years , he missed the teamwork and camaraderie that comes along with sport.  While finishing his degree with the CSL, he volunteered as the coach for Sportable’s Power Soccer team.  That’s when he fell in love with the organization and what ultimately led him to his current position as executive director of Sportable.

Leemon took the lead in Sport Business to speak to CSL students about capital structuring and funding.  “I think we are very lucky living in Richmond.  There’s a lot going on in real estate in the sport industry here.”

The number one thing that drives people to visit Richmond is sport, according to Leemon.  The city’s future may involve some big changes and additions that will further dictate Richmond as a hub for sport.

There’s been ongoing talk about a new Richmond Coliseum, a facility that has potential for positive social return.  “If we build this facility, it’s going to spur all this activity around it.”

With a new coliseum, Richmond could host high-profile sporting events such as the ACC and A10 tournaments.

October 29, 2018

CSL Faculty, Doc Students Honored at SMA Conference

Center for Sport Leadership took home two major honors from the Sports Marketing Association’s Annual Conference last week.

Brendan Dwyer, Ph.D. along with doctoral students Chad Goebert and Jennifer Gellock won Best Paper. It was entitled, “Measuring Sport Fan Attitudes through the Implicit Association Test”.

Gellock also won the MLS National Sales Center Ignite Session with her presentation: “Will You Students Remember What You Taught Them?


October 26, 2018

Longtime UVA AD Littlepage Shares 40+ Year Journey in College Athletics

Craig Littlepage winces slightly as he is being introduced. His 40+ year career in college athletics is mentioned. He knows it means he’s been around for a long time, and he has seen the landscape of college athletics change dramatically. Yet, as he eases into his presentation with our graduate students, it’s clear he cherishes every moment of his coaching and administrative career.

“I love teams,” said Littlepage, now Special Advisor to the President/Director of Athletics Emeritus for the University of Virginia. He explained it’s not just sports teams but groups of people working together towards a goal. “The most enjoyable experiences I’ve had is being a part of something that connects you with other people who have common interests and common goals.”

Littlepage shared stories and words of wisdom learned from his incredible career.  He started by sharing his philosophy on the key to success in college athletics.

“The most influential part of your career will be relationships, outside of academics.”  Littlepage added when it comes to bringing communities together, “no one does it better” than college athletics.

When listing the most essential qualities for a leader, Littlepage talked about enthusiasm, integrity and communication. Then, he mentioned a trait not often mentioned or considered when evaluating leaders: stamina.

“I believe it’s an underrated quality in this type of work, you gotta be able to show up.”

Littlepage encouraged our students to differentiate themselves in the super competitive sport industry and embrace opportunity when it’s offered.

“When someone sees opportunity in you that you may not see yourself, run toward it, not away from it.”



October 24, 2018

One Day, Two Guest Speakers

On Wednesdays, the cohort splits up and takes one of the electives offered each semester. Both classes had alumni guest speakers today.

In Sales & Development, the students heard from Alex Moore ’09, Senior Director of Development for the YMCA of Greater Richmond. Alex, who has almost ten years of fundraising experience, spoke about “The Art of the Ask”.

In Fundamentals of Coaching, the students spoke with Jessica Weiss ’16, Head Field Hockey Coach at Randolph-Macon College in Ashland, just north of Richmond. Jess talked about developing her coaching philosophy, holding players accountable and evolving as a head coach.