By: Hannah Matheson, CSL graduate student
Richmond just hosted the Dominion Energy Charity Classic, a PGA Tour Champions event. Prior to its inaugural edition in 2016, Richmond had not hosted a major golf tournament since the 1980’s, guest speaker Jeff Fitch told CSL students.
“My job is to get companies to invest in the tournament,” said Fitch, sales manager for the Dominion Energy Charity Classic, which has seen incredible corporate support since its inception.
The Dominion Energy Charity Classic is a major event for the city of Richmond. “It’s one of the best corporate networking events around because there are so many corporations involved.”
Fitch told CSL students about his three biggest selling points for the tournament: hospitality, the Pro-Am (a chance for amateur golfers to play with the tour players), and marketing. “Hospitality is the number one thing we sell to clients. It’s all about the client experience.”
There’s something for almost everyone to do at a golf tournament. From a fan zone screening college and NFL football to a family and kids area with a playground, Fitch explained to students how they keep thinking of new and different aspects to enhance everyone’s experience. “The Dominion Energy Charity Classic is about much more than golf.”