Four tips prospective college students can learn from boss woman Kristen Cavallo

By Lauren Thomas, communications and social media student assistant

You know the cliche advice: “Do your work, follow your dreams.” They’re great classics, but fresh tips spark thought and perspective on life, including college prep while still in highschool. I got this same spark when I listened to Kristen Cavallo speak during the “Robertson School Speaker Series” at Virginia Commonwealth University on March 29, 2019.

Cavallo’s currently the first female CEO at the The Martin Agency, an advertising agency based in Richmond, Virginia. The topic was “Female Leadership in the Age of #MeToo.” Though the main focus was about women, there was so much advice that everyone could utilize.

Cavallo was looking stylish as ever, but the words are what left a real statement. Cavallo never aspired to become a CEO. However, during a period of crisis in late 2017 when The Martin Agency had 700,000 million negative media impressions, Cavallo knew that when offered the position, she was the one who could turn things around for the agency.

Right off the bat, Cavallo started making changes for the good of the agency and its female employees, such as hiring more women for higher positions, eliminating the wage gap between genders, shooting for more racial diversity in the company’s hiring pool, and much more.

A woman who has pushed so much change in such a short amount of time ought to be someone we listen to for advice. Even if you’re only in the beginning stages of thinking about going to college, here are four takeaways I got from Cavallo that you can remember when college is coming around the corner.

Never say no; at least, not initially.

Before Cavallo became the CEO at The Martin Agency, she was offered a big job that was out-of-state. She was reluctant because she thought that would mean she’d have to move. She took her children into consideration, saying that her son was a high school freshman who was going to play on the varsity soccer team. However, she didn’t say no. Instead, she suggested a compromise and they agreed: flying to the job for two days out the week and flying back.

If you’re still deciding on the right college for you try making a list of pros and cons to weigh out all of your options. Take into consideration location, weather, travel options and expenses. You may also consider whether a four-year college is the right fit for you or if going to a local community college then transferring would be a better option. Remember that there are compromises you can make to create a college experience that is unique and beneficial to you, just like Cavallo did with her former job.

Do one “impossible” thing every year.

Cavallo vowed to do one “impossible” thing every year to keep in touch with herself and the world around her. Some goals she has achieved are hiking a mountain with her son and running in a marathon (though, she claims she isn’t athletic). Currently, she is doing weekly acts of service with her co-workers at “The Martin Agency.” Even though Cavallo is a big-time CEO, she is still making time to do things that she wants for her own personal life and growth.

When going to college, the same mindset should apply. Yes, you plan to go into school to work hard for a career, but it can be very easy to lose yourself. While you’re still in high school, identify one or two activities you love and participate it in and make a promise to yourself that you’ll continue those activities once you’re a college student. You could even plan to try something new out that you didn’t get the chance to do in high school.

“Put your hat into the ring.”

A funny, yet unfortunate, fact Cavallo used to show the disparity of female leadership was that there are more “Johns” than female CEOs combined on the Fortune 500 list. 

Confidence and commitment to yourself and your abilities are the keys to reaching your goals, no matter how big or small they are. Just remember: You can’t play if you’re not in the game. I think the biggest instance of this when it comes to prospecting college are scholarships.

Scholarships are so intimidating, and there’s so many on the internet. For me, there were many I wasn’t eligible for, and many that were just schemy looking. When I did find one I could apply for, there are more than likely hundreds of others doing the same thing. This is where the confidence comes in.

You must trust in yourself that they’re something unique about you, and beef it up. There’s a misconception that you must have a “sob” story to get money, and that’s not always the case. As always, start applying as early as you can. The more you apply, the better your chances.

“And, so we did.”

Cavallo started making progressive moves at The Martin Agency as soon as she was in position. Alongside her was the newly appointed chief creative officer, Karen Costello. The two strongly believe that just “having good intentions” is not enough. In other words, actions speak louder than words.

The two set goals to achieve within the company, and followed through with them immediately. For example, it only took two weeks for the gender wage gap to be eliminated. Their motto? “And so we did.” Cavallo and Costello realized that they were the ones in charge. The same thing for you applies, even as a high schooler.

While you’re considering college, remember that the sky’s the limit. There’s no need to make excuses as to why you can’t achieve something, especially when your drive and passion about it comes into play. Plan your steps, execute them, and wallow in the success of your goals with no hesitation.


FAQs When Applying to VCU

1. Q: What are your deadlines?

A: Our fall regular decision deadline is January 15.

2. Q: Do you look at weighted or unweighted GPA’s?

A: For regular admission we will look at the applicant’s weighted GPA.

Those who are applying to The Honors College should note that they consider the unweighted GPA during their review process and require that applicants have a 3.5 or better for consideration.

3. Q: Will you super score my test scores?

A: For regular admission we will super score the SAT, or consider the highest score for each section of the test from all dates taken.  We also will consider the highest composite ACT score.

4. Q: Where do I submit letters of recommendation?

A: Letters of recommendation can be sent via the Common Application; emailed to us at; or mailed to the Office of Admissions at Box 842526, Richmond, VA 23284.

5. Q: When will I receive my admissions decision?

A: Freshman applicants for fall 2019 who submit a complete application package by the recommended January 15 deadline will receive a decision from our office in writing by April 1.  We review applications on a rolling basis; therefore it is possible to receive a decision from us before April 1.

Transfer students applying for fall 2019 by the recommended May 1 deadline will receive admissions decisions from our office in writing, via U.S. postal mail, throughout the spring semester on a rolling basis.

6. Q: I’ve been admitted, how do I accept my offer of admission?

A: If you’ve been admitted to the university we ask that you respond to our offer, whether you’re accepting or declining.  If you’re accepting the offer, we ask that freshmen for the fall semester respond by May 1 if admitted on or before April 1.  Transfer students who are accepted for the fall semester by May 1 are asked to respond by June 1.  Freshmen admitted after April 1, or transfers admitted after May 1, are asked to respond within two weeks of their acceptance notification.

7. Q: I’m a transfer student for the spring, but my transcripts won’t be ready until December; will I still be considered for the spring semester?

A: Yes, if you submit your transcripts to us as soon as your final grades are posted, and all other application materials have been received to complete your application package, we should have time in our office to review your application and get a decision back out to you for the spring semester.

8. Q: I forgot to attach a resume, how can I get that to you to attach to my application?

Documents such as resumes can also be sent to where it will be attached to your application file.

If you have any other questions you can email us at


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Take a look inside the new GRC

A reconstructed Gladding Residence Center opened just in time to welcome VCU’s incoming freshmen this fall. The new 360,000 square foot residence hall houses just over 1,500 students in traditional and semi-suite style double bedrooms. The building is subdivided into six neighborhoods of approximately 125-200 students. The neighborhoods provide an intimate community with their own shared kitchens, laundry facilities, study areas and lounges that promote student interaction and community development. Visit the Residential Life and Housing website for more information on GRC and to take the Housing Virtual Tour.

Showcasing VCU’s first-generation students

Twenty-six first-generation students at VCU are subjects of a new exhibit at the James Branch Cabell Library that celebrates those who will be the first in their immediate family to graduate from college. Created by faculty and staff in the Division of Strategic Enrollment Management, the exhibit is spread over two walls on the library’s first floor and features portraits of the students, such as Amber Brown (pictured above), with an inspirational quote from each. The display will be hanging in the library until the end of the fall 2018 semester.

Thirty-three percent of first-year VCU students are the first in their family to attend college. The exhibit is part of a larger effort, You First at VCU, to help those students navigate their university experience. Students in the exhibit represent Summer Scholars  peer mentors, Altria Scholars program scholarship recipients, TRIO Student Support Services and the You First at VCU student organization.

You can read more about the exhibit on the VCU News website.

VCU Family Weekend

We hope that you will join us for Family Weekend 2018—an exciting opportunity to experience your student’s campus life, meet their friends, connect with other families and enjoy the VCU and Richmond communities.

Family Weekend will take place November 2-4, 2018.

To prepare in advance for the weekend, here are a few things you should know:

  • Book your hotel early if you are coming from out of town. You can find local hotel information at
  • Family Weekend events begin at approximately noon on Friday, November 2 and end at approximately 2 p.m. on Sunday, November 4.
  • There are a few major events throughout the weekend designed to appeal to everyone as well as smaller events designed for unique audiences. Some of the major events include the Division of Student Affairs BBQ on Friday afternoon, the Fall Block Step Show on Friday night, the Family Weekend 5K Fun Run on Saturday morning and the Family Brunch on Sunday morning. Some of the smaller events include walking ghost tours, art exhibits, adventure activities like whitewater rafting and bike tours, bus tours of the city, upperclassmen residence hall tours and more! There are over 75 events taking place in addition to all of the opportunities afforded by being in the city. There is something for everyone!

Get to Know the Family Weekend Schedule

For quick reference to Family Weekend events, download the VCU Family Weekend guide on the VCU RAM Guide app. Once you have the app downloaded, open RAM Guide and search for the VCU Family Weekend 2018 to view the most updated information including schedules, maps and more.

An email invitation will be sent out to all families when registration opens. If you have never received an electronic newsletter from us, please email to be added.

If you have any questions regarding Family Weekend, please email or call the Parent and Family Helpline at (804) 828-7322.