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Decision Analytics Program Named Finalist for RichTech Awards

On Thursday, April 7, RichTech, Richmond’ Technology Council announced the VCU School of Business Decision Analytics Program as an awards finalist in this Innovation in Education category.

Stephen Custer, Ph.D., program founder and faculty advisor, says, “This is a tribute to the faculty, staff and Advisory Board that worked to make a concept a reality and continue to maintain and improve the program. It’s also recognition of the outstanding students who are the heart of the program.”

The Decision Analytics program started two years ago and has drawn students from a wide variety of academic backgrounds with an interest in the growing field of analytics. Almost 75% of the program’s first cohort, the Class of 2016, have already reported positive career changes, such as promotions and raises, since starting the program. They will graduate in May.

RichTech, Richmond’s Technology Council, is a member-driven association of businesses and organizations working together to ensure the continued growth of central Virginia’s dynamic technology-based economy. RichTech supports the growth of existing technology industries and identifies Greater Richmond as the location of choice for new and emerging technology companies.

The award winners, chosen from among the finalists, will be announced at the RichTech Gala on May 11. For a complete list of finalists and more information on the gala, visit http://richtech.com/meet-the-gala-finalists/

VCU School of Business Foundation Awards $250k to EPIC Challenge Winners

Thank you to our judges! John Adams - Chairman, The Martin Agency
) Bill Ginther (alumnus) - Corporate Executive VP, SunTrust Bank (retired) Juanita Leatherberry (alumna) - Assistant VP, Pfizer Consumer Healthcare (retired) Jack Nelson - Executive VP & CTO, Altria Group, Inc. (retired) John Pullen (alumnus) - President & Chief Growth Officer, Luck Companies Rob Shama - President, Afton Chemical
Thank you to our judges!
Juanita Leatherberry (alumna) – Assistant VP, Pfizer Consumer Healthcare (retired)
Bill Ginther (alumnus) – Corporate Executive VP, SunTrust Bank (retired)
John Adams – Chairman, The Martin Agency

John Pullen (alumnus) – President & Chief Growth Officer, Luck Companies
Jack Nelson – Executive VP & CTO, Altria Group, Inc. (retired)
Rob Shama – President, Afton Chemical

 

Breaking News!

Friday, March 18, 2016

Following an exciting afternoon of pitches by five finalist teams, a panel of judges representing the Virginia Commonwealth University School of Business Foundation today awarded $250,000 in the school’s inaugural EPIC Challenge. Awards ranged from $30,000-$70,000 and will be used by the winning teams to implement their ideas to support EPIC, the school’s new strategic plan.

Open to all School of Business faculty and staff, the EPIC Challenge encourages collaboration by requiring applicants to partner with one (or more) individual(s) from outside their own discipline and possibly even outside of the university.

A total of 35 teams comprising 154 individuals submitted proposals in fall 2015. Each finalist team worked with a mentor or mentors from the business community to refine their ideas and develop a pitch. Mentors included Bill Weber, Jack Hannibal, Neil Patel, Cathy Doss, Jane Watkins and Gary Rhodes.

The judges had the option to award funding to one or multiple teams. After an hour of deliberation the judges decided to fund at least a portion of every proposal. “All the EPIC Challenge projects were wonderful, so much so that the judges had to actually put on our boxing gloves to allocate our pot of money,” half-joked judge and foundation board member Juanita Leatherberry (B.S.’73/ACCT.)

“All the participants were so good, so fantastic, I could not be more proud,” said School of Business Dean Ed Grier. “I’m looking forward to next year already.”

EPIC Learning
“Experimential” Learning
Communication By Design
Communication By Design
EPIC Learning
EPIC Learning

 

The Money Spot
The Money Spot
Ramp It Up
Ramp It Up

VCU Business Student, Michael G. Kiflezghi earns Black History in the Making award

michael
Michael G. Kiflezghi, Black History in the Making award recipient, says “VCU has literally changed the course of my life.”

Congratulations to our very own Michael G. Kiflezghi, a VCU School of Business student pursuing a dual-degree in Information Systems and Bioinformatics. Michael received the Black History in the Making award from the Department of African American Studies at VCU and is currently a semifinalist for a Fulbright scholarship.

Michael shared, “I transferred from Northern Virginia Community College to matriculate into the Information Systems (IS) degree at VCU. After a year in the IS department, I discovered another passion: molecular biology. I decided that I’d pursue both fields in the form of a dual degree in IS and Bioinformatics.

I was subsequently accepted into the Initiative for Maximizing Student Development research training program (IMSD). During my time at VCU, I’ve had the pleasure of attending the Annual Biomedical Research Conference for Minority Students three times and the Gerontological Society of America’s Annual Scientific Meeting once. I also spent a summer at the University of Oregon conducting research as part of an undergraduate research training program.

Through the help and guidance of the Honors College I applied for and became a semifinalist for a Fulbright to spend a year working under Dame Linda Partridge at the Max Planck Institute for the Biology of Aging. It’s my goal to research the biology of aging after undergrad in the form of a Ph.D. Being at VCU has literally changed the course of my life and opened so many doors for me allowing me to gain valuable research experience and business/IT knowledge through Bioinformatics and IS.”

CEOs Talk Local Innovation at Investors Circle Event

Nov 2015Investors Circle Speakers
Investors Circle speakers Peyton Jenkins of Alton Lane, Dave Cuttino of Reservoir Distillery, Rebecca Hough of Evatran, and Avrum Elmakis of Best Bully Sticks

From local innovation to global disruption: Richmond Companies that are redefining their industries.

That was the exciting topic the evening of November 10th, where Virginia Commonwealth University School of Business Dean, Ed Grier, and Impact Makers’ Vice President of Business Strategy, Rodney Willett, welcomed guests to an energetic reception at local business, Impact Makers.

VCU School of Business alumna Kathleen Burke Barrett and Impact Makers CEO Michael Pirron
VCU School of Business alumna Kathleen Burke Barrett and Impact Makers CEO Michael Pirron

The reception featured guest speakers from four local firms, including: Peyton Jenkins, Co-founder of Alton Lane; Avrum Elmakis, CEO of Best Bully Sticks; Rebecca Hough, CEO and Co-founder of Evatran; and David Cuttino, Co-founder of Reservoir Distillery. The discussion was moderated by VCU School of Business’ Executive Director of Entrepreneurship Programs, Jay Markiewicz. Over 125 Investors Circle members and friends of the VCU School of Business were in attendance to participate in networking and hearing from these innovative corporate speakers.

Dean Ed Grier began the program by speaking about the importance of the Investors Circle and its donors, and also thanked faculty, staff, and School of Business Foundation Trustees who were present. Dean Grier also introduced moderator Jay Markiewicz who led the panel in several rounds of word association, including “responsibility” and “failure.” This unique and fun program format lead to audience involvement as they were asked to toss out new words for association from the panel. Attendees were treated to many interesting insights into what makes these four disruptive and innovative companies tick. VCU School of Business Executive Director of the School of Business Foundation and Corporate Relations, Laura Kottkamp, closed the evening with motivational and grateful remarks.

Helayne Spivak, Director of the VCU Brandcenter with VCU Business faculty David Downs and wife Meg.
VCU Brandcenter Director Helayne Spivak with VCU Business faculty David Downs and wife Meg.

All in attendance, including student and staff volunteers, networked over the length of the event in riveting conversation. Prior to the formal program, guests were able to learn more about each of the local companies by visiting displays around the event space. Offerings included mannequins wearing custom suits produced by Alton Lane, a video from Evatran about wireless charging technology, a table with some of the top selling dog treats from Best Bully Sticks, and a sampling station of bourbon and rye and wheat whiskey from Reservoir Distillery. Some of the insightful thoughts that could be overheard by the attendees included the state of local business, importance of community involvement, and expanding business globally. Overall, it was a very engaging and educational evening with a plethora of networking opportunities for the many in attendance.

Individual membership costs for the Investors Circle begin at $1,000 and Corporate at $2,500. For more information, please visit go.vcu.edu/InvestorsCircle or contact Katy Beishem at 804.827.0075 or kbeisheim@vcu.edu

-Article by Dylan Chaplin, student intern

Why I Give – Caley Cantrell

Caley_Cantrell

Caley Cantrell is a faculty member at the Virginia Commonwealth University Brandcenter and head of the strategy track. Prior to transitioning from adjunct faculty to full-time faculty, Caley built an impressive résumé working for such prestigious agencies as JWT and The Martin Agency. Her position at the Brandcenter blends her experience in the ad world with academic rigors challenging current graduate students in the program. She has worked with student teams on projects for Goodwill Industries, Audi of America, C-K, The Ritz-Carlton, Tribeca Film Festival, Oreo and The Department of Defense.

 Caley has been a consistent donor to the Brandcenter for more than five years, including making gifts to fund annual scholarships and designating the Brandcenter in her estate plans. In 2014, she took her commitment to her students one step further and endowed a scholarship for students in the strategy track.

 Why do you give?

Working closely with students as I do, you see that they’re investing a lot of time and money in being here. Most quit their jobs to come to the Brandcenter because it’s such a demanding and immersive program. I’m proud that I’m able to give students a “leg-up” on their education.

I think I was like a lot of people who thought that making an ongoing donation was beyond their checkbook. I didn’t think I could make what I thought was a significant enough donation, but as I found, it wasn’t nearly as difficult as I thought. When you think about students who are making sacrifices to pay their tuition, even a little bit can help make a difference for them.

Before I endowed the Cantrell Scholarship, I had been giving to Brandcenter annual scholarships. After my mom passed away in 2013, I decided I wanted to create something with permanence that would also honor my mother, whom had been an educator. An endowed scholarship did both, and as a faculty member I believe in our program, so I decided to put my money where my mouth was.

Did you have any experiences as a faculty member that helped to inspire your philanthropy?

We’re a small program, so I’ve been able to build strong relationships my students over the years. Overall, a lot of students come into this program with a sense of what they’ll be doing, but it’s still pretty uncertain. Over the course of the two years they’re with us, you see them struggle, and then they turn a corner where you see them click and develop this confidence; I look forward to seeing that change.

Every student is different. Some may be very confident in their work, but scared to present, or they may have ideas and just need organization; I find that growth to be fascinating to watch.

Do you have any advice for current students or recent graduates?

We have a very supportive alumni base who are eager to participate in our program and interact with our students. I want to encourage our alumni to please keep it up, as you cannot underestimate, what might seem like an easy piece of encouragement, can do to motivate a current student.

Read about previously featured friends and alumni:

Erica Billingslea
Trish and Jon Hill
Rose Gilliam

Professor Lee’s HONY post sparks discussion

VCU School of Business Information Systems Professor Allen Lee‘s recent comment on a Humans of New York Facebook post garnered 24,000 likes and sparked a discussion nearly 400 replies long. In response to a young Asian woman trying to be more assertive at work, Lee wrote:

Humans of New York post from September 18“As a teacher who is Asian American and who has Asian students and Asian American students, I tell them this: Someday, here in America, you will find that you are just as assertive as any white American, just as I did. However, it took me years to get to this point. All those intervening years, I could have been saying things, but I let my politeness get the best of me. Finally, I just learned to say: “Excuse me, I’ve been trying to say something for the last 20 minutes, but people keep on interrupting me, sometimes by simply talking louder than me after I’ve already started talking. I would like to say something. May I speak?” And it always works. I tell my students that they can wait 20 years to give this a try, like I did, or they can do it right now. It’s a shame that we Asians and Asian Americans are treated as if we are invisible (and inaudible!), but we cannot change other people. However, we can change how we respond to them. I am a full professor, I just had to do this in a meeting two weeks ago!”

Here’s more from Professor Lee reflecting on the discussion and his experience:

Q: Why do you think your post resonated with so many people?

A: The problem of not being allowed to speak or, to be blunt, the problem of being silenced, is common to so many people — not just Asians and Asian Americans, but also other people of color in Western societies and to women across the board. In identifying with my story and seeing a solution, members of all of these affected groups responded with “likes” as well as their own rich commentary. And because I could see photos of who “liked” my post, I saw that many white women and white men liked my post too. It is a great feeling when people understand.

Then, there are the people that my post did not resonate with, but irritated. Many appeared offended that I explained the problem in terms of race and they said so in their comments. At one point, I responded: “It is more likely for people of privilege to feel this way – people who are so privileged that they don’t have to think about race as a factor because, for them, it isn’t. This is exactly why white privilege is called a privilege. (However, they enjoy this privilege not because they are white, but because they are the majority.)”

When I posted my original comment, I was only thinking about saying something to the Asian woman featured in this episode of Humans of New York. I never gave any thought to the possibility that my words would be interesting to anyone else, much less read by 24,000 people. A good question is: If I had realized that, would I have talked about race as candidly? Yes, and I would have emphasized it more so as to encourage people to take responsibility and not just exercise privilege.

Q: What do you hope people will take away from the discussion?

A: Taking exception to my singling out white values and expectations, one commenter responded: “White values and expectations? What about American values and expectations? Pardon me, professor, but your statement just struck ME as being quite ethnocentric and racist.” I hope people will take away my answer to him: “Not all white values and white expectations are American values and American expectations. The United Stares is a diverse society. We become American by respecting each other’s different values and expectations, not by imposing our own on others.” Over 50 people have “liked” this reply, including white people.

Q: How did it feel to have this whole conversation online? Do you view social media any differently now?

A: It is exhilarating that I have been able to share my lesson with so many people, so quickly, and so costlessly. I said this in one of my replies: “As a teacher, I want students to learn from my mistakes so that they don’t have to repeat them, and so that they don’t have to waste so many years of their own precious lives to relearn the lessons I’ve learned. Just take the lesson — and apply it NOW. That’s how every generation of people can become better than the previous generation.”

Q: What will you take away from this experience?

A: It makes me reflect on the fact that VCU has provided a conducive environment for me to hone my philosophy of diversity and equality. What I am taking away from this experience is the encouragement that, because my voice is being heard, I can and will continue to speak out, at and beyond VCU.

And with over 24,000 Facebook “likes” vastly outnumbering my Google Scholar citation count of just over 8,000, I will take away the lesson that I should not limit my outreach efforts to just my research.

Professor Jason Merrick in this month’s issue of OR/MS Today

Professor Jason Merrick, featured in this month’s “Innovative Education” issue of OR/MS Today magazine, discusses his focus on students’ learning rather than his teaching. Merrick writes:

I found that my teaching really improved when I relaxed and concentrated on the students learning, not my teaching. I personally get a lot of energy from seeing my students do thorough and careful analysis that helps them in their careers and personal lives. Operations research and decision analytics can have a tremendous impact.

For the full article, click here: ORMS Today

 

Brandcenter alumnus takes remixing and collaboration to Cannes

Maro Cannes 2015 1-sm

Brandcenter alumnus takes remixing and collaboration to Cannes

Tuesday, July 7, 2015

“I always wanted to be an inventor,” said Joseph “Fitz” Maro, a Virginia Commonwealth University Brandcenter alumnus. “I used to watch a lot of infomercials as a child, and I thought to myself ‘This is what I want to do,’ so I did.”

Cannes Lions, an annual international festival for people working in creative communications, advertising and related fields, was a natural draw to an inventive person such as Maro, who has entered various contests over the past few years hoping to land a trip to the event.

This year, Maro entered and won the inaugural Campaign US Fearless Thinker contest, which asked the question, “If you had the floor at Cannes, what industry-changing idea would you share?” The award granted him a week in France for the festival – which was held last month – where he wrote a diary published on the Campaign US website.

Joseph Maro

Maro thinks his belief in the message behind his entry, and his strong desire to attend, sealed the deal in this year’s contest. His winning video pushes for advertising to constantly embrace new technologies through remixing and collaboration, using the music industry and Paul McCartney to make the point.

Maro believes McCartney’s constant artistic evolution has allowed him to remain relevant in popular culture for five decades. By knowing what his fans listen to and selectively collaborating with contemporary artists, McCartney created a personal brand that has outlasted the British Invasion of the ’60s.

“If we’re all about keeping our brands and companies relevant then we need to embrace technology in a similar way,” Maro said.

Maro says his professors and colleagues at the Brandcenter helped him see the value of not just learning the concepts of branding and advertising, but expanding his knowledge and keeping an open mind to new ideas and technologies.

He credits the Brandcenter with having a strong culture of collaboration in which everyone from faculty to students tries to make things that change the world. Even though the work was hard, it paid off and helped him get where he is today, Maro said.

“When I was there I heard a term ‘coopetition,’ a combination of cooperation and competition,” he said. “I think that really defines the work everyone does at the Brandcenter.”

Brandcenter alumnus Joseph Maro recently attended Cannes Lions, an annual international festival for people working in creative communications, advertising and related fields.

After his trip to Cannes, Maro plans to continue his push for businesses to adapt with the technology of the times.

He advises students and those who want to get into his line of work to embrace the struggle. It takes hard work to make your dreams come true.

“You know, I’m still young, too,” he said. “I go to work early and clock out late, that’s how you have to do it.”

 

Featured image up top : Brandcenter alumnus Joseph Maro recently attended Cannes Lions, an annual international festival for people working in creative communications, advertising and related fields. 


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Team USA athletes visit VCU

USOC at VCU
Peter Johnson, April Holmes, Christian Laettner (left to right), and Tanya Hughes (far right) with School of Business Foundation Executive Director Laura Kottkamp and Foundation Trustee Tom Snead.

In March, a delegation from the United State Olympic Committee spoke to students at Virginia Commonwealth University. The delegation was made up of former Duke star and Olympic Gold Medalist Christian Laettner, April Holmes, a Paralympic Gold Medalist, and Peter Johnson, former CEO of Sports & Entertainment at IMG. During the day-long event, the group interacted with graduate and undergraduate students throughout the University from the Center for Sport Leadership, the VCU School of Business and the VCU Brandcenter on topics such as the meaning of leadership and managing your personal brand.

The visit provided a unique opportunity for students to meet with leaders in the athletics world and learn personal stories of struggle and triumph. “People have to see in you work ethic. People have to see in you that you are willing to work, not just be a dictator. You need to show people that you are willing to roll up your sleeves and do what you have to do to get where you need to go” said Holmes. After losing her leg in a train accident in 2001, she went on to win a gold medal in track and field at the 2008 Summer Paralympics in Beijing, China. Laettner advised the students, “You have to be tough, you have to be resilient…you can’t be afraid of failure.”

The day closed out with a reception for the delegation at the Tommy West Club in the Siegel Center with about 75 VCU supporters and friends in the Richmond community. Laettner, Holmes and Johnson were joined during the program by Tanya Hughes, a high jumper who competed in the 1992 Barcelona games and now lives in Richmond.

Walt Glover, a VCU School of Business alumnus and CFO of the USOC, was unable to attend the event. “I’m grateful that we were able to make this visit happen. It was a wonderful opportunity for Team USA athletes to enrich the education of current students at my alma mater as well as raise awareness for both the USOC and U.S. Olympic and Paralympic Foundation in the Richmond community,” said Glover.

Daniels invited to speak at Sovereign Investor Institute Investor Roundtable

Kenneth Daniels
Kenneth Daniels

Kenneth Daniels, Ph.D., professor of finance, School of Business has been invited to speak at the prestigious Sovereign Investor Institute Investor Roundtable in Cape Town, South Africa, Feb. 25–27. The Sovereign Investor Institute represents sovereign wealth funds from around the world and allows funds managers to engage in open dialogue about the current investment environment.

Fifty-seven delegates are scheduled to participate in the roundtable, including representatives from such various institutions as Bank of Tanzania, Bank of Uganda, Reserve Bank of South Africa, Nucleos Instituto De Seguridade Social (Brazil), FMO Netherlands, Regents of the University of California, Oxford University, Barclays Africa Group, PricewaterhouseCoopers and T. Rowe Price International.

Daniels will serve on a “spotlight session” panel discussing Government and Shareholder Rights along with:

Scott E. Kalb (Instigator)
Executive Director
Sovereign Investor Institute
Institutional Investor
New York

Daniel Malan (Presenter)
Senior Lecturer, Business Ethics; Corporate Governance
University of Stellenbosch Business School
Cape Town

Dr. Renosi Mokate (Questioner)
Board Chair, GEPF
Executive Director, Graduate School of Business Leadership, UNISA University
Johannesburg

Daniels, chairman of the board of the Richmond Retirement System, has participated in several investor roundtables sponsored by institutional investors. Virginia Commonwealth University’s participation in such internationally sponsored events signals the rising quality of the Department of Finance, Insurance and Real Estate at the School of Business.

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