Euromonitor offers in-depth analysis of the business environment and consumer markets for next generation markets including Africa, Cuba and Iraq. Comprehensive reports cover more than 50 consumer categories and extensive brand share data, as well as key economic, demographic and infrastructure factors. The research allows for real-life decision making and strategies for identifying new opportunities in geographic areas not covered in traditional sources.
How to use it? Login to Passport GMID, select any page under Industries, Economies or Consumers and look for Markets of the Future Reports.
By Bettina Peacemaker, assistant head, academic outreach and business research librarian