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American Consumer Culture combines three vivid collections

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American Consumer Culture combines three vivid collections of documents: Market Research & American Business, 1935-1965, Trade Catalogues and the American Home, and J. Walter Thompson: Advertising America. Together, these galleries are a powerful set of sources for studying the history of consumer culture in the twentieth century – from research into consumer habits to the products produced and the advertising process by which consumer goods are marketed and sold.

  • Market Research & American Business, 1935-1965 provides a unique insight into the American consumer boom of the mid-20th century through access to the market research reports and supporting documents of Ernest Dichter; the era’s foremost consumer analyst and market research pioneer.
  • Trade Catalogues and the American Home. Trade Catalogues have been a prominent feature in commerce and manufacturing from the 18th century to today. Highly illustrated, they are an essential visual record of a variety of products and facilitate research into popular culture, material culture, social norms and attitudes, as well as the history of marketing, business and technology.
  • J. Walter Thompson: Advertising America. Advertising has had a fascinating effect on the world through its interactions with consumer culture. J. Walter Thompson: Advertising America documents these interactions via the workings of one the world’s oldest and biggest advertising agencies. The documents in this collection allow us to explore how advertising works, company culture, how decisions are made, and ultimately from this we can examine the effect that the industry may have had over wider culture and how culture interacts with advertising.

This vast collection of primary sources documents 20th-century consumer culture in the United States and offers insights into one of the most important themes of modern times. It looks at three pillars of consumer culture: market research and its psychology; the process of advertising; and the actual goods manufactured and consumed.

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by Patricia Sobczak, business and public affairs collection librarian

Image: Whatever you do…you’ll like what you’ve done!, Campbells Soup Company in American Consumer Culture, Adam Matthew

Business Insights Global: Powerful search, broad resource

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Business Insights Global can assist business students research, analyze, interpret and understand today’s complex industries. The comprehensive content and powerful analytical tools available in this database enables the researcher to understand the increasing global nature of today’s business world. This new database is easy to use and comes with powerful search capabilities. Interactive charting tools make it easy to analyze statistical data.

It offers access to full-text articles from academic journals, business magazines, newswires, global histories, SWOT reports, Thomson Reuters company financials and investment reports, market share reports, industry research essays, United Nations recognized country profiles, international case studies and executive video interviews and lessons for deeper insight into issues and decision-making.

Business Insights Global equips students to research business topics, compare economies and industries by using up to date news and reports.

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By Janet Reid, business research librarian

Image: Creative Commons

ReferenceUSA seen as strong replacement for Hoover’s database for business info

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A highly anticipated new company database has been added to the library collection.  ReferenceUSA is a strong replacement for the Hoover’s database.

ReferenceUSA is a good tool to use when conducting company research, creating a business plan or locating competitors or new customers. It is a valuable resource when you need to fill in the pieces of a corporate family tree.

ReferenceUSA contains information on 54 million U.S. businesses,158 million U.S. residents, Canadian businesses, U.S. new businesses, U.S. White Page, Canadian White Pages, 228 Million U.S. historical businesses; U.S. jobs/internships; U.S. healthcare (physicians & dentist); U.S. consumers/ lifestyles and U.S. movers/new homeowners.  This database is exceptionally useful when you need to locate information on a small, local or new company.

You can search by name, subject, location, NAICS/SIC codes, number of employees, sales volume and more. There are special segments for new businesses, healthcare and new homeowners. There is also a database of historical directory information for those looking for a company no longer in business.

The U.S. Consumers/Lifestyles segment of the database identifies consumers based on geography, home value or income, and personal interests such as apparel, cooking, pets, etc. This information can be useful for identifying potential customers when developing a business plan, for example.

ReferenceUSA also includes data visualization capabilities that allow the user to create a heat map from their search results, or various types of charts.

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By Janet Reid, business research librarian

Image:  Creative Commons

Public administration abstracts

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Public Administration Abstracts is a bibliographic database covering essential areas related to public administration including theory and methods, administration and economics, administration and politics, administration and society, administrative structures and organization, public and social services, urban and regional planning and studies and public service personnel in the United States and worldwide. The resource includes more than 54,00 records selected from the most important journals within the discipline, dating back to 1964.

Its content offers access to more than 200 journals including:

  • American Review of Public Administration
  • Journal of Public Affairs Education
  • Public Policy & Administration
  • State & Local Government Review
  • Urban Studies

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By Patricia Sobczak, business and public affairs librarian

Image: pixabay, creative commons

Access World News: New shortcuts

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Access World News has added two shortcuts: Access Business News and America’s News Magazines. These shortcuts will help you find information on small and private companies as well as niche products. This is a useful resource to consider if you think you have exhausted all the options.

Access Business News

Access Business News is good resource for regional and local business news regarding industries, markets, companies and products via business journals, news weeklies and law journals in the United States. This resource can be especially useful for business research on hard-to-find news and stories on small private companies and niche markets from local news services. Access Business News allows users to search by headline, keyword, location, company name, source and date.

America’s News Magazines

Provides access to 3,000 full-text news sources for information on people, issues and events.  This resource contains authoritative, staff written coverage of unique local news from around the country as well as national topics, specific articles, statistics, video clips, quotations, facts and analysis.  America’s News Magazines will help the business researcher locate local and regional information on new and specialized products and businesses.

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By Janet Reid, business research librarian

Image:  Creative Commons

IBISWorld Procurement Research Reports

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IBISWorld Procurement Research Reports provides valuable insight and analysis on almost 1,000 goods and services purchased by businesses every day. IBISWorld’s Procurement research was specifically designed to help purchasing, supply chain management and strategic sourcing students, faculty and researchers to identify price drivers and market characteristics that impact buying decisions. IBISWorld reports are designed to quickly and effectively answer the questions that arise while sourcing new and existing products and services.

Business students and faculty as well as entrepreneurs and consultants use the reports to enhance early-stage consultations with internal departments and execute thoroughly researched purchasing decisions.

Students and faculty of supply chain management and logistics programs find great value in IBISWorld’s procurement data, as the reports’ table of contents directly correlates to the curriculum including Supply Chain Dynamics and Risk, RFP Development, Negotiations and Price Forecasting as well as Entrepreneurship, Marketing and Product Development coursework. IBISWorld Procurement Research Reports are an invaluable tools for students researching market trends. Market data on environment pricing environment, supply chain, vendor statistics – and analysis of the strategies these companies pursue – help students understand real-world applications

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By Patricia Sobczak, Business and Public Affairs Collections Librarian


Uniworld Online: Global company information

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Did you know that the Uniworld database is useful for budding entrepreneurs and locating details on business competitors, career opportunities and foreign internships?  This database covers multinational companies with headquarters in over 200 countries and 20,000 industries.

Uniworld is a basic and effective resource for locating company information.  The power of this database can be found in the combination of keyword searching and the following 13 search filters:  company parent, subsidiary or division name, product description, headquarters country, subsidiaries country, public, private, companies with career postings, zip code, industry code, revenue and employees.

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By Janet Reid, business research librarian

Uniworld Online: The world of multinational companies

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Uniworld Online is a searchable database that covers multinational companies with headquarters in over 200 countries and 20,000 industries. It provides contact information for headquarters, subsidiaries, branches and executives of multinational firms. Search by keyword, parent company name, subsidiary name, “division of” name, product description or by descriptive word. It is more comprehensive and more accessible than any other international business contact product.

Uniworld Online can be used for business research, career research and is a useful resource for academic career centers. It includes company information and key employees, job hunting information as well as research for those interested in study abroad programs. It also has access to research on careers, employment opportunities, economic research and tracking trends. Both public and private company information is included. It also covers all of the BRIC countries.

A Uniworld Online User Guide is available to get familiar with all of the capabilities of the resource.

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by Patricia Sobczak, business and public affairs collections librarian


Passport GMID: Global market information database

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Research global markets with Passport GMID.  From Euromonitor, a business intelligence company with more than 40 years of experience analyzing developed and emerging markets, Passport GMID provides in-depth analysis, statistics, surveys, and news for industries, consumer markets, and business environments all over the world. Find company and brand shares of leading companies; use dashboards and data to identify potential markets; and read full text market research reports for over 20 consumer product and services categories.

Passport Industrial research examines the industrial makeup of the 68 largest economies in the world. Each economy is broken down into 177 industries, providing cross country comparable data and analysis. Passport Industrial is our first major research effort of B2B markets. Data points include production, profitability, imports, exports, buyers, suppliers, etc. Reports are modeled after Porter’s Five Forces. In the near future, Euromonitor will be expanding its Industrial research to 20 additional countries. The added coverage will be a deeper extension of the current and well-received  Markets of the Future (MOTF) reports. The addition of these countries will bring Euromonitor’s premier research coverage to 98% of Global GDP and 91% of Global Population.

Passport Cities provides fully comparable data and in-depth analysis on 1,150 of the world’s largest cities. There are detailed reviews of 120 of the world’s major metropolitan areas. Datagraphics, opinion 1 pieces, and dashboards are also prominently featured.

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By Patricia Sobczak, business and public affairs collections librarian

Image: Creative Commons

Graduate student work featured in Scholars Compass

Book Cover 600x250Each student in the spring 2016 semester MGMT 641 Organizational Leadership and Project Team Management selected a book and created an academic book review. A collection of these book reviews was posted on Scholars Compass to make high-quality book reviews available to those who teach and research leadership topics. In two months, the reviews have been downloaded almost 100 times from locations across the globe, the vast majority from educational institutions.

Scholars Compass is a publishing platform created by VCU Libraries to provide wide and stable access to the intellectual output of VCU’s faculty, researchers, students and staff. The MGMT 641 Leadership Book Reviews join the growing number of submissions from the School of Business.

Contact us if you are interested in featuring your or your students’ work.

By Patricia Sobczak, business and public affairs collections librarian, and Bettina Peacemaker, assistant head, academic outreach, and business research librarian

WRDS: Data Research Platform for Business


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WRDS is one of the leading data research platforms for business. It allows faculty and graduate students to access comprehensive data sources from a single interface. Datasets include:

  • Historical stock prices from the Center for Research in Security Prices (CRSP)
  • Company financials from Standard and Poor’s COMPUSTAT
  • Corporate governance data from MSCI (formerly KLD and GMI)
  • Audit and compliance research from Audit Analytics.

It has a powerful query interface and also works with PC-SAS, R, Matlab and STATA. Support is available from the WRDS community and a team of doctoral-level specialists.

Register for an account (account types include faculty, Ph.D students, research assistant, staff, visitor, masters students or class).

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By Bettina Peacemaker, assistant head, academic outreach and business research librarian

Image: Creative Commons

Investext Snapshot: Insight from Top Equity Analysts

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Mergent Online now offers Investext Snapshot. You can find authoritative analysis of companies, industries and markets from analysts at the top investment banks and research firms.  This “snapshot” of Investext offers up to three reports each day on 42,000 companies and two reports for over 100 industries. Reports are available 14 days after production and are updated daily making it a great source for current insight and forecasts.

To start reading reports, look for the Investext Snapshot tab in Mergent Online. You can search by company, country, contributor (Deutsche Bank, JPMorgan, more) or industry.

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By Bettina Peacemaker, assistant head, academic outreach and business research librarian

Image: NYSE, thetaxhaven, flickr, creative commons

Mergent Archives: Historical Company and Industry Reports

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Mergent Archives is an online database featuring a vast, indexed collection of corporate and industry related documents, containing hundreds of thousands of reports covering over 100 countries and industries. It uses a reliable and easy-to-navigate system designed to meet your historical research needs. The archive includes the following collections:

The Moody’/Mergent Historical Corporate Manual Collection provides every Moody’s corporate manual back to 1909.  This collection provides a comprehensive and in-depth insight into the history of corporate America. The online Manuals collection gives you access to corporate history, business descriptions and detailed financial statements. The set includes the:

  • Industrial Manual since 1920
  • OTC Unlisted Manual since 1986
  • Public Utility Manual since 1914
  • International Manual since 1981
  • OTC Industrial Manual since 1970
  • Bank & Finance Manual since 1928
  • Transportation Manual since 1909.

The Moody’s/Mergent Municipal Manual Collection provides every Moody’s manual back to inception in 1918.  They include approximately 16,500 issuers of municipal securities and the Special Features section in each volume includes:

  • Moody’s Municipal Bond Yield Averages (with charts)
  • Average Yields of U.S. Government Bonds (with charts)
  • Chart showing Comparative Yields on Municipals, Treasure Bonds and Corporate Bonds • Chart showing State Bonds compared with U.S. Treasuries
  • Analysis of State Highway Fund Operations
  • Income Statistics by State.

The Hoover’s Historical Manual Collection covering over 20 years of the various Hoover’s handbooks. The Hoovers products include:

  • Hoover’s Handbook of Private Companies
  • Hoover’s Handbook of World Business
  • Hoover’s Handbook of Emerging Companies
  • Hoover’s Handbook of American Business
  • Hoover’s MasterList of World Business

You can also use Hoover’s and Mergent Online for the most recent company data.

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by: Patricia Dillon Sobczak, assistant professor and collections librarian

Image: Mergent Archives

BCC Research: Global market intelligence

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Research global markets with current and in depth market intelligence. Reports include forecasts, statistical data, major players, market share and more. BCC Research covers 20 industries with a focus on science and technology:

  • Advanced Materials
  • Advanced Transportation Technologies
  • Biotechnology
  • Chemicals
  • Energy and Resources
  • Engineering
  • Environment
  • Food And Beverage
  • Fuel Cell and Battery Technologies
  • Healthcare
  • Information Technology
  • Instrumentation and Sensors
  • Manufacturing
  • Membrane and Separation Technology
  • Nanotechnology
  • Pharmaceuticals
  • Photonics
  • Plastics
  • Safety and Security
  • Semiconductor Manufacturing

Under each broad category, individual reports explore specific areas. For example, Food and Beverage includes reports on intelligent packaging, high energy supplements, organic food and food safety. Healthcare includes cancer testing and treatment technology, self-monitoring, medical devices and information technology. These are just a few examples of the full text reports available through BCC Research. Subscribe to their blog for up to date news and more market insight.

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By Bettina Peacemaker, assistant head, academic outreach and business research librarian

Image: 1492, ptwo, flickr, Creative Commons

Markets of the Future: Explore next generation markets

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Euromonitor offers in-depth analysisGraph With Stacks Of Coins of the business environment and consumer markets for next generation markets including Africa, Cuba and Iraq. Comprehensive reports cover more than 50 consumer categories and extensive brand share data, as well as key economic, demographic and infrastructure factors. The research allows for real-life decision making and strategies for identifying new opportunities in geographic areas not covered in traditional sources.

How to use it? Login to Passport GMID, select any page under Industries, Economies or Consumers and look for Markets of the Future Reports.

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By Bettina Peacemaker, assistant head, academic outreach and business research librarian

Map It: Mapping tools for business research

Electronic mapping resources are fast becoming an important tool for researchers to visually communicate their scholarship. More and more VCU courses require the visualization of data to supplement academic efforts in effective and powerful ways. For example, while a list of bicycle sellers in the RVA may help someone who is looking to open a bike shop, that same information shown on a map gives immediate, graphical information that can help an entrepreneur identify opportunities. Or, when creating a marketing strategy, a company can use an interactive map to input data and highlight areas that meet the criteria for inclusion in the campaign. VCU Libraries has several mapping resources for a range of skill levels:

  • SimplyMap allows you to create thematic maps and reports using extensive demographic, business and marketing data. SimplyMap has all the data you need to answer key research questions, make sound business decisions and understand the socio-demographic and economic conditions of any geographic area in the United States. It offers more than 75,000 data variables related to demographics, employment, housing, market segments, businesses, consumer spending, brand preferences and public health. Find It
  • VCU Libraries owns many spatial and numeric data sets, most of which are produced by the Federal government. Use the VCU Libraries Search to search the collection, or browse a list of data collections.  Find It

To learn more about mapping resources and geographic information systems, the L. Douglas Wilder School of Government and Public Affairs offers a Graduate Certificate in Geographic Information Systems (GIS). Also, as part of the State of Virginia higher education site license for ESRI (Environmental Systems Research Institute), VCU students, faculty and staff have free access to GIS courses offered via the ESRI Virtual Campus. For more information  and to register, please see the following:

By Patricia Sobczak, business and public affairs collections librarian

The Business of Bicycles: Industry research resources


With the UCI Road World Cycling Championships in the RVA and excitement building about all things bicycles, VCU Libraries offers resources to help those who are interested in learning more about the business of bicycles and bicycling. You can find out about…

The sport

The local impact

The industry

  • According to IBISWorld, cycling events account for just over 16 percent of industry revenue for athletic event organizers in the United States. Find more analysis on related industries including bicycle manufacturing, bicycle dealership and repair and sporting goods stores. Find It
  • Research more than 26,000 companies in the Richmond area in Hoover’s. Build a list and limit the industry by NAICS: 336991 Motorcycle, Bicycle, and Parts Manufacturing, 423910 Bicycles merchant wholesalers or 811490 Bicycle repair and maintenance shops. Find It
  • Search for articles Business Source Complete on the bicycle industry from major trade and business publications. Find It
  • More sources for company and industry research. Find It

The consumer

  • According to Mintel,  those shopping for adults are more likely to purchase from a local bike specialty shop than a mass retailer.  Get insight on bicycles, outdoor enthusiasts and more.  Find It
  • According to Euromonitor, the Netherlands, Finland and Sweden are the top countries for bicycle ownership. Explore more global markets with Passport GMID. Find It
  • More sources for consumer research. Find It

The opportunity

  • According to the Census, more than 2,000 Richmonders bicycle to work. Use Simply Map to find identify specific markets in the United States with the census and data from Simmons, Nielson PRIZM and Dunn & Bradstreet.  Find It
  • Use Privco to find information on over 100 private market investors in Virginia. Find It
  • Research start up and small business trends at the local and national level in Bizminer. Find it
  • More source for entrepreneurs. Find It

By Bettina Peacemaker, assistant head, academic outreach and business research librarian, and Patricia Sobczak, business and public affairs collections librarian

Portals to the Past: 1898 catalog offers RVA design details

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The newest addition to VCU Libraries’ digital collections featuring architectural elements of the American South is a catalog of doors, windows, mantels and sashes for 1880s buildings.

Thomas E. Stagg was a 19th century Richmond, Va. firm and manufacturer of sashes, blinds and doors for the construction of homes and businesses. Operations were run out of an office and storage space at 1444 E. Main St.

This 1898 “vest-pocket” edition of the Stagg catalog–likely intended to be used on building sites–includes order instructions, price lists and measurements. The Digital Collections catalog is searchable and has hundreds of detailed images of window sashes, doors, columns, mantles, corner and plinth blocks available from the Stagg company.

Many of these architectural and decorative elements are seen throughout Richmond’s historic private and commercial buildings.

According to window restorer and woodworker Dixon Kerr in an article, “How to Copy Vintage Millwork” posted on the Old House Authority website, Richmond was an area prominent in the manufacture of millwork sold throughout the United States. Kerr writes: “In the late 1880s there were approximately a dozen such businesses in Richmond with 30 to 50  employees: Thomas E. Stagg, at 1421 Cary St.; J.J. Montague, at the corner of 9th and Arch Streets; Hare and Tucker, at 2318 Main St.; Whitehurst and Owen, at Byrd and 10th Streets; DuVal & Robertson, at 11th and Porter and 7th & Hull Streets; and Binswanger & Company, at 1427 E. Main St. Binswanger, now a commercial glass company, is still in business; Siewer’s Lumber Company and Ruffin and Payne, still in business, were also in business at the time. Beckstoffer & Son continued in the business until the early 21st century.”


Materials in this collection are in the public domain, and thus are free of any copyright restriction. Please acknowledge VCU Libraries if any of the materials are used.

Additional Research Information

The print catalog is housed in Special Collections and Archives at James Branch Cabell Library. For more information, see the catalog record. Please direct reference and research inquires to or call (804) 828-1108.

Image: Cottage Doors, page 55, Thomas E. Stagg catalog

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Best Bets for Business: Eight choices for avid readers

Stay knowledgeable on all things business with this compilation of business reads:

  • The great workplace how to build it, how to keep it, and why it matters by Michael Burchell, 1967, 2011
    What is the business value of creating a great workplace? As organizations grapple with the complexity and challenges of leveraging human capital in today’s hyper-competitive work world, this resource remains a key source for understanding the essential ingredients in and trends of great places to work. Find It
  • Teaming: What leaders must do to foster organizational learning by Amy C. Edmonson, 2012
    Continuous improvement, understanding complex systems, and promoting innovation are among the learning challenges today’s companies face. Based on years of research, this book shows how leaders can make organizational learning happen by building teams that learn. Find It
  • Mastering turbulence: The essential capabilities of agile and resilient individuals, teams and organizations by Joseph McCann, 2012
    Rapid and disruptive change threatens the adaptive capacity of organizations, along with the individuals and teams leading them. Based upon more than a decade of global research and consulting, Joseph E. McCann and John W. Selsky outline five capabilities of agile and resilient systems. Find It
  • Grounded: How leaders stay rooted in an uncertain world by Bob Rosen, 2013
    A provocative, personal approach to leadership based on in-depth research with hundreds of executives around the world Confronted by disruptive change and economic turbulence, many of today’s leaders find themselves ill-equipped to manage the hazards they now face. They must contend with chronic uncertainty, cynical employees and personal burnout. Few have seen alternatives, until now. Find It
  • From smart to wise: Acting and leading with wisdom by Prasad Kaipa, 2013
    Drawing on inspiring experiences of historical and contemporary wise leaders such as Bill Gates, Warren Buffet, and even Mahatma Gandhi, the authors identify six characteristics of wise leaders and offer a practical framework to help readers develop their own style of wise leadership that is functional and smart. Find It
  • CaseBase: Case studies in global business, edited by Andrew Ashwin, 2012
    Most of these case studies describe business in an international context, providing an overview of key issues from a global perspective, free of specific country bias. Considering different perspectives helps to develop a broader understanding of the business environment. Find It
  • Capital in the twenty-first century by Thomas Piketty, 2014
    Piketty analyzes a unique collection of data from 20 countries, ranging as far back as the 18th century, to uncover economic and social patterns. He shows that modern economic growth and the diffusion of knowledge have allowed us to avoid inequalities. Find It

Compiled by Patricia Sobczak, business and public affairs collections librarian

Image: Elisabeth Leysen

Business School Librarians Q&A: Custom content for business

Q and A with Business School Librariand

For the School of Business, Bettina Peacemaker and Pattie Sobczak collaborate and also act independently in developing the collection, consulting on faculty and student research and teaching course-specific materials.

Both bring business expertise to their roles.

Before becoming a librarian, Sobczak worked in sales, manufacturing and marketing, providing her with industry experience that helps connect students to the world outside the classroom. Leadership is a key research interest. She holds a doctorate in organizational systems, an M.B.A. and a bachelor’s degree in business management.

Peacemaker has worked with the School of Business for more than 10 years as a business research librarian, and also serves as the Assistant Head of Academic Outreach. She has a bachelor’s degree in anthropology and a Master’s in Library Science. She was introduced to management research during a graduate assistantship and has since worked in all areas of business to provide information literacy instruction and library support committed to engaging students with lifelong learning tools and strategies.

What challenges do research and collections librarians face when responding to today’s business curriculum and research needs?

Peacemaker: With more than 3,000 students in undergraduate, graduate and professional part-time programs, VCU’s School of Business is one of the university’s largest and most diverse academic communities. The business research and teaching needs are just as diverse. Communication and conversations with faculty and leadership are critical in my continuing education so that I can make the right decisions for business educators and their students. I actively seek and welcome opportunities to help me gain insight into the research experience including recommended readings, copies of syllabi, and even invitations to work with classes and groups. All of this helps me understand what information resources and strategies students and researchers need to be successful in business both inside the classroom and beyond.

Sobczak: Keeping track of the real-world, fast-moving reality of business and economic information is crucial for a current and relevant collection. I am constantly reading key resources like the New York Times, Wall Street Journal, Forbes, The Economist, etc. as well as book reviews and mainstream publications to stay up on the new books, journals, articles, and databases that might be appropriate for the School of Business. Ongoing communication with faculty and students is key to making sure we have the right resources. I like to hear directly from faculty with ideas about possible additions to our business collection.

Can you share an example of how VCU Libraries develops custom content for specific courses or groups?

Peacemaker: With so much information available, it’s important to create content that it is immediately applicable to coursework and research projects, and that’s how I approach my role in instruction and research. When I work with classes, I create online guides that specifically address the information goals of that course. I have examples from almost every area of the business curriculum. I also try to address broader needs based on my work with faculty and students, so I have developed guides that address common areas like marketing and management as well as guides on finding case studies, using business databases for career research and finding sources to help prepare for promotion and tenure.

Sobczak: One way we develop custom collections is when a new course is proposed, I do a detailed analysis of the existing collection pertaining to that discipline to determine if the current collection can support the new course and if not, I purchase materials needed to fully support the new course.

How are priorities for the collection determined?

Sobczak: In the School of Business all of the programs are tied to what is happening in the real world. This means that the collection not only has to have the requisite theoretical resources but also resources about the practice and application of theory. This makes the business collection unique in that we need to find the right balance of resources to support the current and/or future research needs of the school at both the scholar and practitioner level. Also, I am working with faculty to create “Collections of Distinction” as a way to better support specific aspects of the school and to utilize these collections as a way to bring attention to its programs.

Priorities are based on the current and anticipated curriculum and research needs of the faculty and students. Collection development is not done in a vacuum. It happens through ongoing communication and collaboration with me, Bettina, faculty, program chairs, the dean, and others. Also, specific requests for items are handled quickly and given top priority. Make your purchase suggestion at

What do many students and faculty not know about the library?

Peacemaker: That they have their own research consultants, librarians who are willing to work one-on-one on projects. VCU Libraries also offers incredible research support for research data management, innovative media production, interlibrary loan, and almost any area of scholarly communications.

Sobczak: The number of resources available to them through the library. Harvard Business Review, Value Line, WARC (World Advertising Research Center), WRDS (Wharton Research Data Services) and Hoover’s are examples of the many resources available online, 24/7.