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Tag Archives: Entrepreneurship

BCC Research: Global market intelligence

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Research global markets with current and in depth market intelligence. Reports include forecasts, statistical data, major players, market share and more. BCC Research covers 20 industries with a focus on science and technology:

  • Advanced Materials
  • Advanced Transportation Technologies
  • Biotechnology
  • Chemicals
  • Energy and Resources
  • Engineering
  • Environment
  • Food And Beverage
  • Fuel Cell and Battery Technologies
  • Healthcare
  • Information Technology
  • Instrumentation and Sensors
  • Manufacturing
  • Membrane and Separation Technology
  • Nanotechnology
  • Pharmaceuticals
  • Photonics
  • Plastics
  • Safety and Security
  • Semiconductor Manufacturing

Under each broad category, individual reports explore specific areas. For example, Food and Beverage includes reports on intelligent packaging, high energy supplements, organic food and food safety. Healthcare includes cancer testing and treatment technology, self-monitoring, medical devices and information technology. These are just a few examples of the full text reports available through BCC Research. Subscribe to their blog for up to date news and more market insight.

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By Bettina Peacemaker, assistant head, academic outreach and business research librarian

Image: 1492, ptwo, flickr, Creative Commons

Social Entrepreneurship: Solutions to societal issues

Social entrepreneurship, simply put, is the attempt to draw upon business techniques to solve social problems. Entrepreneurship becomes a social endeavor when it transforms social capital in a way that affects society positively. This growing area for research and discovering is becoming a new focus for VCU Libraries collections.

Resources in the collection:

Image: Creative Commons

Business School Librarians Q&A: Custom content for business

Q and A with Business School Librariand

For the School of Business, Bettina Peacemaker and Pattie Sobczak collaborate and also act independently in developing the collection, consulting on faculty and student research and teaching course-specific materials.

Both bring business expertise to their roles.

Before becoming a librarian, Sobczak worked in sales, manufacturing and marketing, providing her with industry experience that helps connect students to the world outside the classroom. Leadership is a key research interest. She holds a doctorate in organizational systems, an M.B.A. and a bachelor’s degree in business management.

Peacemaker has worked with the School of Business for more than 10 years as a business research librarian, and also serves as the Assistant Head of Academic Outreach. She has a bachelor’s degree in anthropology and a Master’s in Library Science. She was introduced to management research during a graduate assistantship and has since worked in all areas of business to provide information literacy instruction and library support committed to engaging students with lifelong learning tools and strategies.

What challenges do research and collections librarians face when responding to today’s business curriculum and research needs?

Peacemaker: With more than 3,000 students in undergraduate, graduate and professional part-time programs, VCU’s School of Business is one of the university’s largest and most diverse academic communities. The business research and teaching needs are just as diverse. Communication and conversations with faculty and leadership are critical in my continuing education so that I can make the right decisions for business educators and their students. I actively seek and welcome opportunities to help me gain insight into the research experience including recommended readings, copies of syllabi, and even invitations to work with classes and groups. All of this helps me understand what information resources and strategies students and researchers need to be successful in business both inside the classroom and beyond.

Sobczak: Keeping track of the real-world, fast-moving reality of business and economic information is crucial for a current and relevant collection. I am constantly reading key resources like the New York Times, Wall Street Journal, Forbes, The Economist, etc. as well as book reviews and mainstream publications to stay up on the new books, journals, articles, and databases that might be appropriate for the School of Business. Ongoing communication with faculty and students is key to making sure we have the right resources. I like to hear directly from faculty with ideas about possible additions to our business collection.

Can you share an example of how VCU Libraries develops custom content for specific courses or groups?

Peacemaker: With so much information available, it’s important to create content that it is immediately applicable to coursework and research projects, and that’s how I approach my role in instruction and research. When I work with classes, I create online guides that specifically address the information goals of that course. I have examples from almost every area of the business curriculum. I also try to address broader needs based on my work with faculty and students, so I have developed guides that address common areas like marketing and management as well as guides on finding case studies, using business databases for career research and finding sources to help prepare for promotion and tenure.

Sobczak: One way we develop custom collections is when a new course is proposed, I do a detailed analysis of the existing collection pertaining to that discipline to determine if the current collection can support the new course and if not, I purchase materials needed to fully support the new course.

How are priorities for the collection determined?

Sobczak: In the School of Business all of the programs are tied to what is happening in the real world. This means that the collection not only has to have the requisite theoretical resources but also resources about the practice and application of theory. This makes the business collection unique in that we need to find the right balance of resources to support the current and/or future research needs of the school at both the scholar and practitioner level. Also, I am working with faculty to create “Collections of Distinction” as a way to better support specific aspects of the school and to utilize these collections as a way to bring attention to its programs.

Priorities are based on the current and anticipated curriculum and research needs of the faculty and students. Collection development is not done in a vacuum. It happens through ongoing communication and collaboration with me, Bettina, faculty, program chairs, the dean, and others. Also, specific requests for items are handled quickly and given top priority. Make your purchase suggestion at https://apps.library.vcu.edu/forms/purchase

What do many students and faculty not know about the library?

Peacemaker: That they have their own research consultants, librarians who are willing to work one-on-one on projects. VCU Libraries also offers incredible research support for research data management, innovative media production, interlibrary loan, and almost any area of scholarly communications.

Sobczak: The number of resources available to them through the library. Harvard Business Review, Value Line, WARC (World Advertising Research Center), WRDS (Wharton Research Data Services) and Hoover’s are examples of the many resources available online, 24/7.

Business Databases: Five business resources

These business and industry databases are a great resource for students of business, advertising and mass communications, as well as researchers interested in business trends, entrepreneurship and corporate work.

  • IBISWorld: Reports for all 723 U.S. industries categorized by NAICS include market size, competitors, forecasting, business valuations, benchmarking, business environment and global industry reports. A new module includes specialized industries such as forensic accounting services, popcorn production, psychic services, ice cream making machinery manufacturing, fantasy sport services and medical marijuana growing. Find It
  • Plunkett Research Online: Analysis and market research for industry sectors like trend analysis, statistics, organizations, company profiles and information for job-seekers. Plunkett covers some 30 industries plus Asian companies, Canadian industries, international companies and middle market companies. Find It
  • PrivCo: Business and financial data on major, non-publicly traded corporations, including family-owned, private equity-owned, venture-backed and internationally-unlisted companies. PrivCo pulls back the curtain on private businesses such as Subway, pinkberry, IKEA, J. Crew, Levis, Arby’s, Brooks Brothers, Twitter, Chanel and 80,000 more businesses that make up most of our major corporations. Find It
  • WARC: Global advertising and marketing trends, including market intelligence, case studies, conference reports, expenditure data, profiles of major brand owners, consumer insight and a collection of advertising campaign videos. This publisher’s portfolio includes Admap, Market Leader, International Journal of Advertising, Journal of Advertising Research and International Journal of Market Research (full-text). Find It
  • Best’s Library Center: Full-text insurance reports, credit reports and other in-depth insurance industry information and statistics. It also provides insurance industry news and a look at corporate changes dating back to 1819. Find It

Compiled by Bettina Peacemaker, business research librarian

Image: Creative Commons